Show:
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11/12
100
This term and purchasing are sometimes used interchangeably.
What is procurement?
100
Achieving marketing objectives through the use of electronic communication technology
What is e-marketing?
100
The reason e-CRM is so important is that most customers use this tool to research a product or service.
What is a search engine?
100
This is the number one issue in change management.
What is people management?
100
This step of the SDLC is the one in which the system resides the longest.
What is maintenance?
200
These are two of the five rights of purchasing. (100 points for each correct answer)
What are: a. at the right price b. delivered at the right time c. of the right quantity d. of the right quality e. from the right source
200
These 2 statements are two of the demand analysis questions.
What is found on page 412?
200
The process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic").
What is search engine optimization (SEO)?
200
This is a possible risk of change management of its solution.
What is slide 35 of chapter 10.
200
These are two system characteristics.
What are: a. boundaries b. controls c. input d. processing e. output
300
These are 3 of the five elements of an e-procurement system. (100 points for each correct one)
What are: a. Originator request and selection (integration with catalog systems) b. Manager authorization c. Buyer placing order d. On delivery warehouse reconciling order and delivery (integration with account and warehouse systems) e. Payment (integration with accounting applications)
300
These options are the ways in which e-marketing relates to e-business. (100 points for each correct answer)
What are: a. overlap b. same c. subset
300
e-CRM is applying this technology to that specific base for the following purpose. (100 points for every correct answer)
What are: a. e-technologies b. customers c. improving service and satisfaction
300
These are three of the four stages of risk management.
What is found on page 599?
300
These are 3 of the four reasons for systems to fail. (100 points for every correct answer)
What are: 1. Lack of User Input 2. Incomplete or Changing Requirements or Specifications 3. Lack of Executive Support 4. Technological Incompetence
400
These are the 4 cost saving from an e-procurement system. (100 points for each correct answer)
What are: • More competition between suppliers, for example, at exchanges. • Reduction in consumables such as paper • Reduction in inventory needed since e-procurement faster • Fewer staff resources required since process is made more efficient
400
These e-tools can assist the e-marketing efforts. (100 points for every correct answer)
What are: a. email b. databases c. Web d. digital TV
400
These are the four activities of CRM. (100 points for every correct answer)
What are: a. select b. aquire c. retain d. extend
400
There are the four organizational structures of a e-business implementation.
What are: a. distributed b. matrix c. new division d. autonomous
400
These are the techniques which may be used to implement a new system. (100 points for every correct answer)
What is found on SDLC slide 11.
500
These are the 5 main benefits of e-procurement. (100 points for every one correct)
What are • Lower costs – flexibility of source. • Shorter cycle time • Improved quality • Fewer errors • Better supplier arrangements
500
These are the five stages of the generic framework for e-marketing planning. (100 points for each correct answer)
What are: a. situation analysis b. objectives c. strategy d. tactics e. actions f. control Page 419
500
These are the five marketing application of e-CRM.
What is found on page 483?
500
These are 5 of the 6 key management change issues. (100 points for every one correct)
What is found on page 561?
500
These are the 5 stages (in order) of the SDLC. (You must get them all, in the correct order)
What are: 1. investigate 2. anaylze 3. design 4. implement 5. maintain