General Questions
e-Commerce Terms
e-Commerce Trends
e-Marketing
100

One of the largest online retailers, offering a vast selection of products, including books, electronics, and groceries. (e-Commerce site)

Amazon

100

Buying and selling goods and services over the internet.

E-Commerce

100

What does ROI mean?

Return on Investment

100

the advertisement of a product, service, or brand through electronic mail.

Email marketing

200

Name 5 e-Commerce sites local/international

Amazon,Ebay, Etsy, Tiktok Shop, Lazada, Shoppee, Zalora, more...

200

A specific group of consumers aimed at by marketing efforts.

Target Audience

200

This trend involves optimizing websites and marketing strategies to cater specifically to mobile users.

Mobile Commerce

200

The most common approaches to video marketing is the use of so-called ______ videos.

viral

300

What does CRM mean?

CUSTOMER RELATIONSHIP MANAGEMENT

300

The process of storing, packing, and shipping products to customers.

Fulfillment

300

This technology is increasingly being used in e-commerce to provide instantaneous customer service through automated interactions.

Chatbot

300

involved a personal web log, in which a person would journal about their day.

Blogging

500

This technology is being explored by retailers to provide immersive shopping experiences, allowing customers to "try before they buy."

Virtual Reality Shopping

500

An e-commerce site that connects buyers and sellers (e.g., eBay, Amazon).

Marketplace

500

A marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.

Online Advertising

500

One of the most commonly used internet marketing strategies; this method involves making a website’s content search engine friendly.

Search Engine Optimization (SEO)