Definitions
What is E-commerce?
Purchase of goods and or services online
The most important factor that influences shoppers to buy online?
Price
shopping from anywhere and at any time possible
Advantage
Social media marketing Trend
Influencers on Instagram
What us the generation that uses online shopping the most?
Millennials
What are the 4 types of E-commerce?
B2C, Business to Consumer
C2C, Consumer to consumer
C2B, consumer to business
B2B, business to businesses
Are social media recommendations a high influencer?
No, it only influence in a 23%
What is the effect of limited interactions with customers
Harder to understand the wants, needs, and concerns of your e-commerce customers.
Expansive payment option
Apple Pay or PayPal
What generation prefers to buy in the store?
Seniors
What is B2B commerce?
Sales made between businesses
Efficiencies that prompt shoppers to go online?
Shipping, cost, and speed
What are personalized experiences?
Showcasing relevant products based on past purchase behavior
Unlimited access to retailers
Online Shopping
What generation buys 59% in-store and 41% online?
Baby Boomers
What is B2C commerce?
Transactions made between a business and a consumer
Instead of people physically interacting with the products people rely on this
Trustworthy reviews
To reach customers all over the globe. Is an advantage for customers or businesses
Ways to get personal information to penetrate the market and promote business
Surveys and customer feedback
For Generation X what is the highest percentage of shopping, online or in-store?
56% online
What is C2C Commerce?
Sales of products or services between consumers
A strategy that companies use to retain loyal customers
Loyalty-Reward programs
What if the effect of technology breakdown?
Damage relationships with customers and negatively and you can't make any sale
What is running a store without housing inventory
Dropshipping
What is the percentage of Millennials buying in stores?
33%