E-Commerce Chapter 3

Revenue Models

100

This insurance company was the first to launch a website in 1995 and the first to sell policies in 1997

What is Progressive

200

This model has been used for over 100 years by many large, successful retailers.

What is a mail order/catalog model?

300

This model is often used by companies who own information content or have the rights to sell content.

What is a fee-for-content/digital content revenue model?

400

A model in which companies provide access to content for free and generate revenue by selling advertisementspace.

What is the advertising-supported revenue model?

500

Companies using this model offer services for which they charge a fee that is based on the number or size of the transactions they process. A good example of this model is the fee that is charged by E*TRADE to process a stock trade.

What is fee-for-transaction revenue model?