____ is the opposite of a product-based marketing strategy
What is a customer-based marketing strategy?
100
____ divides the pool of potential customers into groups and direct specific advertising messages to each of these groups. This process is generally performed
using characteristics of the customers such as age, gender, marital status, income level and geographic location.
What is Market Segmentation?
100
In our textbook, Schneider introduces the division of site visitor into 3 categories, where the same
visitor can move from one form of behavior to another.
What are browsers, buyers, and shoppers?
100
A small rectangular object on a webpage that displays a stationary or moving graphic and includes a hyperlink to the advertiser’s website.
What is a Banner ad?
100
A brand should _______its product. In other words, it should convey the belief that its product is different than its competitors’ products
What is Differentiate?
200
_____ is where the web excels. You no longer have to be in every shopping mall if you’re on everyone’s browser.
People can “come” to your store just by logging in.
What is Place?
200
When companies create different combinations of marketing
efforts for each group of customers in specific regions or physical locations.
What is geographic segmentation?
200
Users who like convenience. They are attracted to sites that make doing business easier, faster, or more efficient.
Who are Simplifiers?
200
These ads generate graphical activity that “floats” over the webpage itself instead of
opening in a separate window.
What are Active ads?
200
A product's _____ usefulness and how it fits into a customer's life.
What is Relevance?
300
_____ is the physical item or service that a website sells. Elements such as quality, design,
features, characteristics, and even the packaging make up the _____
What is a Product?
300
This segmentation uses information about age, gender, family size, income, education, religion, or ethnicity to group customers.
What is Demographic segmentation?
300
Users who are in search of a good deal. They enjoy searching for the best price and will visit multiple sites to do that
Who are Bargainers?
300
When a user clicks a link to load a page, the ______ opens in its own browser window, instead of the page that the user intended to load.
What is an Interstitial ad?
300
This term is a key element in creating a brand that has worth in the eyes of the customer. It concerns what the customer believes to be the usefulness and merit of the product.
What is the Perceived Value?
400
_____ is spreading the word about the product.
What is Promotion?
400
When marketers try to group customers by variables such as social class, personality, or their approach to life.
What is Psychographic segmentation?
400
This group uses the web to stay in touch with other people. They are intensive users of social networking sites and web-based e-mail.
Who are Connectors?
400
An ad technique in which ads are placed in proximity to related content.
What is Contextual advertising?
400
*Daily Double*
_____ is the practice of sending e-mail messages to people who request information on a particular topic or about a specific product
What is Permission Marketing?
500
_____ includes the transaction and other financial costs of acquiring a product.
What is Price?
500
Behavioral segmentation that occurs when things happen at a specific time or event is called this.
What is Occasion segmentation?
500
These users go to the same site over and over again. They use the Web to obtain news and other information.
Who are Routiners?
500
The option of purchasing a top listing on results pages
for a particular set of search terms.
What is Paid placement (sponsorship)?
500
_______ relies on a cognitive appeal to the attributes of the product.