P&L and metrics
E-Commerce Financial Metrics
Cash Flow & Inventory
Debt & Financing in E-Commerce
Taxes & Business Structure
100

This accounting method records revenue when earned and expenses when incurred, rather than when cash is exchanged.

What is accrual accounting?

100

In e-commerce, this metric compares the total expected revenue from a customer to the cost of acquiring that customer, with a benchmark ratio of 3:1.

What is LTV:CAC (Lifetime Value to Customer Acquisition Cost ratio)?

100

This type of inventory accounting method records COGS only when products are sold, rather than when inventory is purchased.

What is sales-based (accrual) inventory accounting?

100

Merchant Cash Advances (MCAs) are often preferred by e-commerce businesses for their speed and flexibility, but they come at a cost due to their often extremely high effective version of this metric.

What is the APR (Annual Percentage Rate)?

100

 A business entity that allows income and losses to pass through to its owners while requiring a reasonable salary for its members, with only wages subject to self-employment tax.

What is an S-Corporation?

200

This financial statement provides insight into a company’s profitability by tracking revenue, cost of goods sold, and expenses over a specific period.

What is a Profit & Loss (P&L) statement?

200

This key financial metric measures how efficiently a business converts inventory into revenue and impacts both cash flow and profitability.

What is inventory turnover?

200

Unlike FIFO and LIFO, this inventory valuation method smooths out cost fluctuations by averaging all inventory costs over time.

What is the weighted average cost method?

200

The accounts payable turnover ratio is useful for assessing how efficiently a business pays suppliers, but unlike inventory turnover, it lacks a direct correlation with this key financial metric.

What is Cost of Goods Sold (COGS)?

200

This tax election allows individuals to pay taxes on restricted securities at the time they are granted, rather than when they vest, potentially minimizing future tax liabilities.

What is the 83(b) election?

300

Unlike net income, this profitability metric excludes expenses such as operating costs and taxes, focusing only on direct costs of production

What is contribution margin?

300

This financing strategy allows e-commerce brands to raise capital without giving up equity but often comes with high fees and repayment terms tied to future sales.

What is revenue-based financing?

300

Inventory in transit and prepayments for future stock purchases should be classified under this balance sheet category.

What is prepaid inventory or inventory-in-transit?

300

This type of financing allows businesses to sell unpaid invoices to a third party in exchange for immediate cash.

What is invoice factoring?

300

To qualify for the QSBS tax exemption, a company must be structured as this type of entity, have gross assets of $50 million or less, and operate in an eligible industry.

What is a C-Corporation?

400

A company’s ability to cover its interest expenses is measured by this ratio, calculated as EBIT divided by interest expense.

What is the Interest Coverage Ratio (ICR)?

400

This metric, often used in subscription businesses, measures the percentage of customers retained over a period.

What is customer retention rate?

400

This inventory forecasting method accounts for past sales trends, seasonality, and lead times to optimize reorders.

What is demand-based forecasting?

400

The two most common types of bank loans used for inventory purchases and working capital are these.

What are term loans and lines of credit?

400

This landmark Supreme Court case changed the definition of sales tax nexus, allowing states to collect sales tax from online businesses even if they have no physical presence in the state.

What is South Dakota v. Wayfair?

500

Investors often prefer this alternative to EBITDA, which adjusts for working capital changes and capital expenditures to reflect true cash flow available for reinvestment.

What is free cash flow?

500

This KPI measures how many days, on average, a company takes to convert inventory purchases into cash through sales.

What is the cash conversion cycle?

500

This inventory risk occurs when a brand orders too much inventory, leading to high carrying costs and potential write-offs.

What is dead stock?

500

This financial ratio, calculated by dividing total liabilities by total equity, helps businesses determine their reliance on debt versus owner investment.

What is the Debt-to-Equity (D/E) ratio?

500

300 Points: Name one of the three states that do not impose state sales tax.

Answer: What is Oregon, Delaware, or New Hampshire?