Price
Most important objective in Pricing.
What is make profit/cover costs?
Name, Term, symbol or any unique element that identifies your product vs. competition.
What is Brand?
Weekly activity that occurs primarily on Thursdays
What is MITN?
First product layer
What is Core Product?
Two things U of Iowa is most known for today.
What are Caitlin Clark and the Wave?
What is Odd-Even or Psychological Pricing?
Added value beyond Features and Benefits, supports why we pay more for a product.
What is Brand Equity?
Pricing tactic used for very expensive purchases.
What are Installments?
Product that attracts attention, very unique.
What is a Purple Cow?
Home security systems use this type or theme of promotion.
What is Fear?
Marketers create value by satisfying needs and _____
_____ with appropriate pricing.
What is capture value?
Highest level of Brand Loyalty.
What is Brand Insistence?
Company that was the focus of really bad pricing strategy.
What is Movie Pass?
Stage in the Product Life Cycle that profitability peaks.
What is Growth stage?
What Listening element helps consumers get through the Noise.
What are Listening Filters?
Better alternative to penetration pricing.
What is Trial Pricing?
Top Brand in 2023?
What is Amazon?
First Channel imperative.
What is design channel from target market back?
Manner/speed in which consumers adopt new products.
What is Diffusion?
What element of the Promo Mix do Marketers have the least control?
What are Public Relations?
Cost-value relationship equation.
What is Value = Benefits/Costs?
Name 4 of the 6 Characteristics of a Good Brand.
What is 1.Unique, 2.Communicates Value, 3.Pronounce, 4.Sustained, 5.Reinforces Positioning, 6.Easily Understood.
Integrates supply and demand within and across companies.
What is Supply Chain Mangement?
Name the three Service P's.
What are Physical Evidence, Process and Productivity?
Three Promotional Objectives (hint - 1st is Defined Target Market).
What are Measurable and Specific Time Frame?