Stages of PR ROI
The first stage of PR ROI
What is Disruption?
The definition of Anti-PR
Anti-PR is really the difference between the existing apathy of the industry publicizing fluffy, no-result PR vs. our intolerance of mediocrity and our demand, skill and mastery in obtaining results.”
The second stage of PR ROI
What is Exposure?
The techniques from crisis management we use in Anti-PR campaigns
What is a Strategic Communications Plan?
The third stage of PR ROI
What is Influence?
JoTo PR's demonstration of PR ROI to clients
What are monthly status reports?
The three steps of exposure
What is Traction, Ripple Effect, Perception Shift
The year JOTO PR Disruptors was founded
What is 2009?
The three steps of influence
What is Consistency, Thought Leadership and Snowball Effect?
The translation and origin of JoTo
What is an ancient Japanese word that means “excellence; the best, very high class”.