an appeal to credibility. Think celebrities, experts, people with credentials.
What is ETHOS?
The central statement or position that the argument is trying to prove, especially the outcome you want the audience to accept.
what is the CLAIM?
the acronym we use for identifying types of evidence.
what is CAFESQUIDD?
what are RHETORICAL QUESTIONS?
type of appeal being used here: For just 10 cents a day, you could save this poor, starving dog and many more like it.
what is PATHOS?
if you can argue another appeal, how?
an appeal to emotions. Think manipulation. music, repetition, trying to make you feel something.
what is PATHOS?
An opposing viewpoint or argument that is acknowledged and addressed within the main argument.
what is the COUNTERCLAIM?
type of evidence being used here: we sat in rows of desks and did our work pretty autonomously. But nowadays, your typical classroom has pods of desks and encourages group work
what is a COMPARISON?
The Houston Astros are the best baseball team in the world.
what is a CLAIM?
type of appeal being used here: Zepbound is the only GLP-1 medication recommended by doctors for patients with sleep apnea.
what is ETHOS?
if you can argue another appeal, how?
an appeal to logic. Think facts, data, statistics, concrete evidence, etc.
what is LOGOS
A response to a counterclaim, explaining why the opposing viewpoint is not as strong or valid as the main argument.
what is the REBUTTAL?
type of evidence being used here: when I was in high school, we had uniforms and everyone was miserable because of it. This is why we shouldn't have uniforms!!
what is an ANECDOTE?
The Astros have had some strong performances, but they're not the best baseball team in the world because their achievements are tainted by the sign-stealing scandal.
what is a COUNTERCLAIM?
type of appeal being used here: Sabrina Carpenter states that "Diet Coke is the best drink out there! No other diet soda can compare"
what is ETHOS?
if you can argue another appeal, how?
the main rhetorical appeal being used in this image.
what is LOGOS?
accepting a point or fact in the opponent’s argument. admits that the opposition has truth to it.
What is a CONCESSION?
type of evidence being used here: According to the text, Texas is the second largest state in the United States.
what is a FACT?
While the sign‑stealing scandal was serious and deserved punishment, it doesn’t erase the Astros’ real talent, hard work, or achievements that came after the scandal.
the target audience of this ad.
who are people that are trying to quit smoking?
the main rhetorical appeal being used in this image. 
what is ETHOS?
author's core motivation for writing, specifically aiming to persuade, influence, or convince the reader to adopt a particular viewpoint, take a specific action, or reconsider their perspective on a topic.
what is AUTHOR'S PURPOSE?
type of evidence being used here: The weatherman said that this storm "won't be as bad as the freeze in 2021, but it will be close."
what is a QUOTE?
Care about fair play and good teams? Do these simple things:
1. Read trustworthy sports news to see what the Astros and other teams changed after the scandal.
2. Support rules that make games honest and easy to check.
3.Watch games and look at current stats before deciding which team is best.
what is a CALL TO ACTION?
target audience for this ad.

who are people interested in becoming nurses?