Study Overview
TEACUP Evaluation
Results
100

What was the aim of Loftus & Pickrell’s (1995) study?

To investigate if false memories could be implanted.

100

What does the "T" in TEACUP stand for, and how does it apply to the study?

Testability—memories could be verified using family input.

100

What percentage of participants recalled the false memory?

About 25%.

200

How did researchers introduce a false memory?

They added a fake story about being lost in a mall to three real childhood events.

200

How does this study challenge Yuille & Cutshall (1986)?

Unlike Yuille & Cutshall, this study showed that misleading information CAN affect memory.

200

How did participants describe the false memory compared to real ones?

They were less confident and wrote fewer details about it.

300

How were participants asked to recall the events?

They wrote details about all events and were interviewed twice over 1-2 weeks

300

What is a weakness of the study’s construct validity?

The artificial setting may not reflect real memory formation. (low ecological validity)

300

In the applications portion of our TEACUP evaluation- What do we say this study can help us understand in the real world?

It helps understand false memories in eyewitness testimony and therapy.

400

What made the false memory seem believable?

It was mixed with real memories provided by family members.

400

We said this study could contain Demand Characteristics, what is that?

Participants may have guessed what researchers wanted.

400

What does "predictive validity" mean in this study?

The findings can be replicated, and this shows false memories are likely to form under similar conditions.