viral ads
What is one viral add?
-Better in denim Cats eye commercial
What is a misleading/deceptive advertisement?
-An add that contains false information.
What are the four P’s?
-Product, promotion, place, product.
What social media platform do adds spread / go viral the fastest on?
-TikTok
Name one example of a deceptive marketing technique?
-companies using fine print in adds.
What do you need to make a viral add?
-Content that will appeal to people.
-Relatable content / something that many people need.
What is false scarcity in advertising?
What is a viral add?
-An advertisement that has gained the attention of many people.
Why are before and after photos misleading sometimes?
-Brands can use photo editing, and different lighting to make the photo look better than it really is.
What makes an add relatable?
-Content that people will be able to relate to/things that happen in their every day lives.
What is a real example of a deceptive ad that caused public backlash?
-Activia yogurt scientifically proven claim.