Search
E-com Landscape
Metrics
WMC
Misc
100
What is the specific word or phrase that consumers use when searching for products online?
What is a Keyword?
100
What metric measures the percentage of visitors who perform an action (purchase, sign-up etc.)
What is the conversion rate?
100
What WMC tactic is an ad draped around the security system at the front of a WM Store?
What is a Shroud / Security Banner?
100
What is the one day that Walmart dedicates to a specific need state? These events provide community members with access to important health services and information.
What is Wellness Day?
200
What does SEO stand for?
What is Search Engine Optimization?
Enhancing content to improve its visibility in search results. The main goal of SEO is to increase non-paid traffic to a website by making it more attractive to search engines
200
What service allows Walmart customers to pick up their online orders in-store?
What is Click and Collect / Grocery Pick-up?
200
What is the term called that is calculated by dividing revenue generated from ads by the total ad spend? It is used to determine your return.
What is ROAS?
200
What is the new FY26 WMC tactic that enables us to drape an ad around the fence of the D46 section?
What is a Partition?
200
What is the first step of listing a product at Walmart?
What is a NIC form?
300
Comparing two versions of an ad, landing page, or search strategy to determine which one performs better.
What is A/B Testing?
300
What feature allows customers to save items for later?
What is a Wishlist / list / favorites?
300
The ratio of users who click on an ad to the number of total users who viewed the ad?
What is Click-Through Rate (CTR)? (Measures brand visibility and relevance on sponsored product ads.)
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300
What is the most invested in WMC tactic (in $ invested) that Kenvue invested in for FY26?
What is a Blade?
300
What does BTL on the P&L stand for?
What is Below the Line?
400
Sellers can bid on keywords to have their products featured prominently in search results. This is done through a cost-per-click (CPC) model.
What is Sponsored Products?
400
What is the term called for the concept of the "shelf" that is found on the retailer.ca pages
What is the Digital Shelf?
400
What is the cost of acquiring 1,000 impressions of an ad, used to measure advertising costs?
What is Cost per Mile (CPM)?
(Awareness metric, when goal is to get the ad in front of as many eyes as possible rather than encouraging immediate clicks or conversions.)
400
What is the $26,000 WMC investment that enables you to highlight products digitally?
What is a digital flyer?
400
Which Canadian actress appears on our OGX content?
Who is Shay Mitchell?
500
The unpaid visibility that products achieve based on their relevance and optimization.
What is organic search?
500
What is it called when a customer adds items to their cart but does not complete the purchase?
What is An Abandoned Cart?
500
What is the term called for the percentage of visitors who leave the site after doing nothing (that was measurable)?
What is Bounce Rate?
500
What is the digital on-site and off-site WMC banners which leverage targeted audiences?
What is AAP / Targeted Solutions Banners?
500
What is the third biggest walmart.ca Kenvue need-state YTD (Only Kenvue's portion of the category, in POS $s)?
What is Face Care?
