Practice Makes PIR-fect
BrightTALK Channel Features
Channel Manager Guide
Leads, leads, leads
Integration Station
Analysis Paralysis
Potpourri
200
This is the average completion rate of a webinar on the BrightTALK platform.
What is 51%?
200
This feature allows for customers to implement their BrightTALK Channel as part of their website structure, pushing viewers to engage with the content on their website rather than on our platform.
What is the Embed?
200
We would typically say that these three days are the best days of the week to air a webinar on BrightTALK.
What are Tuesday, Wednesday and Thursday?
200
These types of paid leads are professionals who have engaged with a client and their webinars.
What are content leads?
200
This is the date that clients need to authenticate their new integration by with the link that CSMs shared over email.
What is 10/31?
200
Your customer says that they would be curious to see how their webinars are performing in comparison to their competitors on the network, and would also be interesting in hearing recommendations for content to create based on what’s trending in their solution space. What type of analysis would you suggest?
What is a Content Analysis?
200
This product is when our team takes a clients webinar and turns it into a PDF whitepaper asset to be hosted for promotions on the TechTarget network through content syndication.
What is the Webinar Amplifier?
400
These subscribers are professionals who came across your channel content on their own and are delivered as a “free lead” to you for having engaged with your content.
What are organic subscribers?
400
This feature allows for customers to promote their webinars to their internal database and since its rollout in April 2023, has increased email registration conversions platform-wide by 4x. This token added into the Event URL cookies-in existing BrightTALK users who engage with customer’s email webinar promotions—mitigating form abandonment risk and lessens barrier to entry.
What is FastPass?
400
This is the recommended pre-promotional period for a live/mock-live webinar on the platform.
What is 4 to 6 weeks?
400
This type of promotional effort occurs when the client is promoting their webinar content to their owned community/database, through efforts such as SDR outreach and LinkedIn promotions.
What are direct promotions?
400
This is the date that the integration migration will begin from the existing BrightTALK set-up to the new integration format.
What is 12/1?
400
Your customer admits that their current marketing email stream needs a lot of help, and that their email engagement rates from BrightTALK leads, and leads from other vendors, are low across the board. What type of analysis would you suggest?
What is a Nurture Analysis?
400
This is a type of virtual event offered by BrightTALK in which your client can host their webinar content alongside other vendors in the space to promote thought leadership content and increase brand awareness in their solution space.
What is a Summit?
600
Name one of the added features/benefits of running an Enterprise Channel versus a Pro Channel.
What are two produced talks included; what is white glove service?
600
This is a way for customers to track viewership attribution/where their audience is being driven from by altering a specific part of the Event URL in BrightTALK before sharing out.
What is UTM tracking?
600
This is where would one go to find the AUD of a campaign in BrightTALK.
What is in the URL of each unique campaign? (Also often in the campaign name, but not always).
600
These types of paid leads delivered monthly are professionals who have not yet engaged with your client or their webinars, but are actively engaging on BrightTALK on topics/solutions that are specifically relevant to a client’s solution space.
What are intent leads?
600
In order for clients to access their new integration, they will need to be admins in what platform?
What is Priority Engine?
600
Your customer mentions that their BDRs don’t have a set outreach schedule/templates that they are leveraging when following up with BrightTALK leads, and that their team is having a difficult time making a connection with the leads, despite the quality/quantity of engagement shown by the prospects. What type of analysis would you suggest?
What is a Sales Cadence Analysis?
600
This feature rolled out at the beginning of FY24 on BrightTALK, allowing for audience members to engage with the presenters of a live Talk in real-time by submitting questions/chat messages directly to the hosting team.
What is Talks Q&A?
800
There is only this much of a percentage overlap between the BrightTALK and TechTarget audiences.
What is 4%?
800
This is the name of the tab in Demand Central that shows you the trending topic tags and details around engagement on the BrightTALK network.
What is Insights?
800
There are two recommended ways that someone could tag a webinar into a campaign. Name one of these two ways.
What is from the campaign details page or from the manage page on each individual webinar?
800
This is the name of the demand generation program in which we deliver a split of content and intent leads on a fixed monthly basis to both webinar content tagged-in as well as specified intent topics?
What is a content lead subscription?
800
Which integration app was recently removed from the App Store?
What is Salesforce?
800
Your customer says that they are currently not seeing any attribution to their BrightTALK programs, despite the fact that we have delivered hundreds of paid, in-filter leads from their campaigns and they have had some really top-performing webinars throughout the year. You ask for their conversion metrics, how they’re measuring success internally, etc., and they are unsure. What type of analysis would you suggest?
What is an Opportunity Analysis?
800
We recommend as best practice for customers to include links/downloadable content within this section on their webinars to boost viewer interactions and overall engagements?
What is the “Attachments” section?
1000
Name two of the three types of reporting that you are able to pull from the Channel Reporting in BrightTALK Central.
What are the Subscriber List, Activity Report, and All Activities Log?
1000
This newer feature within BrightTALK allows for customers to group together pieces of episodic content and promote them as such, allowing for greater subscriber re-engagement and overall organic traction to the assets included.
What is a Series?
1000
This is the average pre-reg to live viewership conversion that we see on BrightTALK.
What is 32%?
1000
This is the typical summit lead to content lead split that we see on average.
What is 60/40?
1000
This is the name of the platform that the new integrations will be running through.
What is Workato?
1000
Your customer asks if our team could help them to look at a few webinars that they’d like to post on BrightTALK, but want our team’s recommendations on the titles, abstracts, and tags before they post. What type of ticket/request would you submit for?
What are Editorial/Content Optimizations?
1000
If clients do not complete the re-integration process by THIS DATE, the current BrightTALK Connector feature will stop functioning.
What is December 31st?