Objections
Answering Questions
What to do with statements
What went wrong?
Name the DISC personality
100

We probably won't be doing anything this month

Ok.  When you say, "probably", what do you mean?

100

How experienced is your company with these types of situations?

Sounds like you may have had an issue in the past?
What do you mean by "these types of situations?"

100

We need this completed by the end of this month

Is there a reason for that?
Tell me more
Can I ask why that is?
What's the reason for the urgency?

100

You've quoted for a year and no business

Don't understand their pain or motivators
Have not bonded enough
Have not been to the account often enough

100

Fast talking; bold; direct; demanding

D or Dominant

200

Why don't you send me some information

I can do that.  What would you like me to send?

Sure.  Once you have it, what's next?

200

Can you give us a discount?

If I said, 'yes', what would happen?
If I said, 'no', what would happen?
If I said we could, but it would be small, what would happen?
What's going on?
We have a policy...
I'm not sure I understand... 

200

We're looking for better delivery

Tell me more
Better means?
Probably telling me that for a reason?
What's your concern?
(Any version of this to get them talking)

200

You're following up: "Just following up on the quote"

You didn't have an agreement about 'next steps'

200

Drives a green Subaru

C or Cautious Thinker

300

We're concerned about how long this is going to take

Ok.  Can I ask what has you saying that?
How long were you hoping for it to take?
Makes sense.  Tell me more. 

300

How long have you been in the business?

Uh-oh.  Have you had an issue with someone less experienced?

300

It's been a slow season for us

And/uh-huh/Ok/Alright/(nod)

300

You're at the end of a meeting and they make no commitments: "Thanks for the quote.  We're going to think about it"

Didn't use TACO to set up the meeting (missed "Outcomes" step) -or-
Didn't find their biggest concerns or "pain" -or-
Didn't show value -or-
Didn't ask enough questions

300

Values loyalty, hates change, likes consistency

S or Steady Relater

400

How big a company are you?

You're probably asking me that for a reason? -or-
Can I ask what your concern is about size? -or-
What type of answer are you looking for?

400

How difficult is this to get done?

Not difficult, but what is your biggest concern?

400

Your quote was high

Uh-huh... (be quiet)
And...? (be quiet)
Ok... (be quiet)

400

They aren't responding to your follow-up email or call

Did not set up the next step using TACO -or-
You did not show value during your call -or-
You did not find their "pain" during the visit -or-
Did not bond with them

400

"What uuupppp?"

I or Influencer

500

You're too expensive

Uh-huh/Alright/Ok (then, silence)
What do you mean by expensive?
I don't understand (then, silence)

500

Are you working with anyone else our size?

You're probably asking me that for a reason? -or-
Sounds like you have a concern about size?

500

We were hoping you could come down on price

You're probably telling me that for a reason? -or-
I don't understand -or-
I'm confused -or-
Oh. And what if I can't?

500

You're following up on a big quote with an existing, long-term customer and lose the deal.  What went wrong?

Didn't ask the right questions
No PAIN
No TACO

500


S or Steady Relater