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These Sponsored Ads share the same placement
What is Sponsored Product and Sponsored Display?
These are the four audience types available for Sponsored Display.
What are Interests, Lifestyle, In-Market and Events?
Give your AST partners at least this many days notice to create a SD pre-build campaign
What is 3 days?
This happens if I am the only one bidding for a keyword/placement.
What is your ad will not show up?
This iPhone update changed the rules in terms of tracking and cookies.
What is iOS 14.5?
These are the Fast 5 tips, in sequential order
What are Add 10+ ASINs, Use Product & Category Targeting, Use Category Refinements, Adjust Bids Regularly, Add Custom Headline and Logo?
This particular Sponsored Brand placement drives engagement rather than brand awareness.
What is Sponsored Brand Video?
This placement is the highest performing Sponsored Display placement.
What is the banner?
This is what you title your LC with in SF when an AST colleague joins the call
What is AST Connect?
Your visibility will still be through the roof, and you can use remarketing with Sponsored Display dynamic deals badging afterwards.
This dashboard allows you to see how many YoY unique purchasers your brand is getting compared to their peers.
What is Advertiser/Peer Scorecard?
This Sponsored Brand type's landing page KPI is not measured through ROAS.
What is Brand Stores?
This type of Sponsored Display strategy doesn't yield a high ROAS, but it does great in terms of reaching new customers out-of-aisle.
What is Amazon Audiences?
These are 5 types of reports that can be requested from AST
What are Optimization, Campaign Creation, Budget Forecast, Health Report, and Keyword Recommendations reports.
You still need to bid on those placements because your competitors are putting money there.
This tool allows you to pull the top keywords per ASIN.
What is Elastic/Hercules?
This placement appears at the very top of the Search results Page
What is Sponsored Brands?
Daily Double
200
These metrics are currently available in the reports tab within your ad console
What are NTB and DPVR?
If AST works on all the campaigns, what's the point of your role? Do you just sell me stuff?
We're different from AST because we come up with which strategy best suits your needs and leverages our AST to make that strategy work for your brand.
This tab allows you to create FOMO with advertisers over how much the competitor is bidding on specific ad types
What are the Recommended Bids tab (SD Deep Dive in QuickSight)
These Sponsored Ad solutions are buybox/Retail aware
What are Sponsored Products and Sponsored Display?
There are this many possible placements for Sponsored Display ON Amazon.
What is 10?
Fill this out in Salesforce for your AST partner to reference when running pro-active optimizations.
What is the context form?
I don't want to bid any higher than $1 because my margins are already low on a certain product.
Change the ASIN you're using Sponsored Ads for, particularly one with higher margins and a higher price point.
This tool allows you to pull the ranking of as many ASINs as you want, for any search term on Amazon
What is the Amazon Retail Tool?