Billing
EMC
eBay Team
Competitive Set
Strategy
100

Complex document tracking our purchased and billed spends

What is the SOX tracker?

100

Video Team Associate 

Who is Molly Greenberg?

100

The man on all our MAFs

Who is Ryan Schuster? 

100

AG competitor with a repetitive name 

What is The RealReal?

100

Percent of proprietary media spend

What is 20%?

200

Implemented 4 days before billing

What is Prisma Pause?

200

Generally allusive radio team member 

Who is Steven Olsen?

200

Team member with "Everything is fine!" Zoom background

Who is Pari Boorer?

200

Channel not typically included in our competitive analysis

What is "search"?

200

Strategy Pillars

What is amplification, connection, action?

300

Sends new purchase orders 

Who is Mathew Michaud?

300

Formerly of Richemont

Who is Charlize Chew?

300

Refurbished lead

Who is Vanessa Rubino?

300

P&A competitor with "super fan"

What is Advance Auto?

300

The overarching audience is easily influenced and looks to impress others 

What is AG audience?

400

Campaign with TWO POs to its name

What is Q2 P&A?

400

Creative Futures -- Sports & Entertainment

Who is Nathan Davidow?

400

Dan's favorite Hot Dog establishment

What is Nathan's?

400

AG Vertical with the highest combined spend in L12M

What is Handbags?
400

P&A Creative Message 

What is "Keep Your Ride or Die Alive "?

500

Campaign for PO8000144106 

What is P&A Q4 '23?

500

Video Investment Senior Associate

Who is Halembert Caicedo?

500

Self proclaimed gamer on eBay team 

Who is Rex Yulo?

500

P&A Competitor with no Radio spend in 2023

What is RockAuto?

500

Met Gala Date 

When is May 6th?