Show:
Mixer the Mix
CM
Knäcka kod
Marketing
Hubba Bubba
100
What is E-Procurement?
Procurement activities involve with purchasing items from a supplier include purchasing, but also transportation, goods-in and warehousing before the item is used.
100
What is BPR?
Business Process Reengineering - Fundamental redesign of all main company processes through organization wide initiatives
100
Vad är SDLC och förklara den?
Planning, Analysis, Design, Implementation, Maintenance
100
What is PPC and SEO?
Pay per click and Search engine Optimization.
100
Vem kom 3a i Eurovision 2014?
Sverige
200
What is the purpose of an e-business strategy?
• Defines how we will met our objectives • Sets allocation of resources to meet goals • Select preferred strategic option to compete within a market • Provides a long-term plan for development of the organization
200
What are the 7S and how do they connect with change management?
A useful framework for reviewing an organization’s capabilities to manage e-business- related change is shown in the 7S. · Strategy – new strategic responses are required · Structure – new structures and responsibilities may be required · Systems – new information systems and new processes will be required · Style – less likely to change, but some organizational styles are more responsive to change · Staff – new responsibilities · Skills – new skills · Superordinate goals – higher level aims may be updated depending on the business.
200
What is Data Mining?
Data modelling for e-business systems mainly involves traditional entity relationship approaches.
200
How can you market online?
• Search marketing – search engine optimization • Online PR • Online partnership – sponsorship, co-branding • Interactive ads • Opt-in e-mail • Social media marketing
200
Hur många halskotor har en giraff?
7
300
6C _ What are they _ Why?
YES YES!
300
What are the Change levers i Change Management?
Marketing and business models, business processes, organizational structure and culture, technology infrastructures.
300
What is process modeling?
Process modelling is used to assess existing business processes and suggest revised processes. Techniques such as task analysis and flow process charts from workflow design are useful in understanding task that must be supported by the system and weakness in the current process.
300
Social Media marketing will give you:
- New opportunities - New behaviors - New habits - New arenas - New power
300
Vad heter fisken i den lilla sjöjungfrun?
Flounder eller Flunder
400
Name 3 examples of applications in a CRM System
Examples of applications for a CRM System • Sales force automation (SFA) Sales representatives are supported in their account management through tools to arrange and record customer visits. • Customer service management Representatives In contact centres respond to customer requests for information by using an intranet to access databases containing information on the customer, products and previous queries. • Managing the sale process This can be achieved through e-commerce sites, or in a B2B context by supporting sales representatives by recoding the sales process (SFA) • Campaign management Managing ad, direct mail, e-mail and other campaigns • Analysis Through technologies such as data warehouses and approaches such as data mining, which are explained further later in the chapter, customers characteristics, their purchase behaviour and campaigns can be analysed in order to optimize the marketing mix.
400
What are the success factors in Change Management
Leadership commitment, project management, employee acquisition (retention), employee ownership
400
What is User-centred design?
Design based on optimizing the user experience according to all factors, including the user interface, which affect this.
400
How can you do segmentation?
1. Relationship with company 2. Demographic segmentation 3. Psychographic or attitudinal segmentation 4. Value 5. Lifecycle stage 6. Behaviour (Table 8.7)
400
Vilken berömd person handlade slaget om Austerliz om?
Napoleon
500
What is acquisition, retention and extension about?
Marketing communications techniques to achieve acquisition, retention and extension include traditional online mass-media techniques and specialized online techniques such as search engine registration, link-building, e-mail marketing and banner advertising. Techniques for customer retention include the use of extranets, online communities, online sales promotions and e-mail marketing. Customer extension involves better understanding of the customer through feedback on new product development and encouraging customers to increase the depth of their relationship by offering complementary products for purchase or increasing purchase frequently.
500
What is BPI and BPA?
Less radical approaches to organizational transformation are referred to as ‘business process improvement’ (BPI) or by Davenport (1993) as ‘business process innovation’. Taking the example of a major e-business initiative for supply chain management, an organ- ization would have to decide on the scope of change. For instance, do all supply chain activities need to be revised simultaneously or can certain activities such as procurement or outbound logistics be targeted initially? Modern thinking would suggest that the latter approach is preferable. If a less radical approach is adopted, care should be taken not to fall into the trap of simply using technology to automate existing processes which are sub-optimal – in plain words, using information technology ‘to do bad things faster’. This approach of using tech- nology to support existing procedures and practices is known as ‘business process automation’ (BPA). Although benefits can be achieved through this approach, the improve- ments may not be sufficient to generate a return on investment.
500
What is CMS?
Content management system (CMS) A software tool for creating, editing and updating documents accessed by intranet, extranet or Internet.
500
SOSTAC... What is it and explain all parts of it!
Yupp
500
Från vilken låt kommer texten: "Now come on, what was I suppose to do He was out of town and his two friends were so fine "
Macarena