Business Models
What is the name of the business model that offers a free basic version of a product or service, but charges for premium features?
Freemium
What is the name of the early-stage financing provided to startups in exchange for equity?
Seed Funding
What is the name of the marketing strategy that involves creating and distributing valuable and relevant content online or on a social platform to attract and retain a clearly defined audience?
Social Media/Content Marketing
What is the term for the legal rights to intangible creations, such as patents, trademarks, and copyrights?
Intellectual Property (IP)
What is the term for the process of generating and developing ideas for new products or services?
Ideation
What is the name of the business model that provides a recurring service or product to customers in exchange for a subscription fee?
Subscription model
What is the name of the funding provided to startups by high-net-worth individuals in exchange for equity?
Angel Investing
What is the name of the marketing strategy that involves promoting a product or service to a targeted group of people through email?
Email Marketing
What is the term for the process of combining two or more companies into a single entity?
Merger & Acquisition (M&A)
What is the term for the initial version of a product, used for testing and gathering feedback from users?
Minimal Viable Product (MVP)
What is the name of the business model that involves licensing the right to use a company's brand and business model to others in exchange for a fee?
What is the name of the funding provided to startups by professional investors and firms in exchange for equity?
Venture Capital
What is the name of the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs)?
Search Engine Optimization (SEO)
What is the term for the overall revenue opportunity that is available to a product or service if 100% market share was achieved
Total Addressable Market (TAM)
What is the term for the process of designing a product or service to meet the needs and preferences of a specific customer segment?
User-Centered Design
What is the name of the business model that focuses on minimizing waste and maximizing efficiency by launching quickly and iterating frequently based on customer feedback?
Lean Startup Model
What is the name of the funding provided by a large group of individuals who each invest small amounts of money in a project or venture?
What is the name of the strategy for managing interactions with customers and potential customers to improve relationships, customer retention, and sales growth?
Customer Relationship Management (CRM)
What is the term for the legal document that establishes a corporation and outlines its governance, ownership, and operations?
Articles of Incorporation
What is the term for the process of designing products or services with a focus on optimizing the product's performance, efficiency, and speed, while minimizing resource consumption and waste?
Lean Design
What is the name of the business model that involves selling products or services directly to customers through a website or app, without the need for a physical storefront or intermediary?
Direct-to-Consumer (DTC) Model
What is the name of the funding provided to startups by a large corporation or established company in exchange for equity or strategic partnership?
Corporate Venture Capital
What has become a rapidly growing marketing strategy originally made famous by Gymshark?
Influencer Marketing
What is the term for the type of business ownership where one person owns and operates the business and is solely responsible for its debts and obligations?
Sole Propreitorship
What is the term for the process of designing products or services that are compatible with a wide range of digital platforms, devices, and systems?
Interoperability