Digital Mktg Tactics
What modern marketing tactic involves leveraging platforms such as Facebook, Instagram, and LinkedIn to engage with target audiences, build brand awareness, and drive traffic to a company's website or online store?
What is "social media marketing?"
What term refers to the process of a customer abandoning their online shopping care before completing a purchase, often due to various reasons such as unexpected costs, complicated checkout processes, or distractions?
What is "shopping cart abandonment"?
When seeking assistance with eCommerce strategy for assortment, content, and campaign strategy, as well as guidance for CDLs on resources and tools to support promotional activity, which department or group within the organization should you contact?
Who is the eCommerce Team?
This acronym represents the eCom sales fundamentals of price, portfolio, content, and campaign.
What is P2C2?
This featured is found on a website's main landing page, often rotating promotional images or messages to capture the attention of visitors and promote specific products, deals, or events.
What is a "homepage banner ad"?
What term describes a website where anyone can view the customer's products, pricing, and information without the need for logging in or signing up?
What is a "public site"?
Who is responsible for offering insights into promotional campaigns conducted with other customers, devising strategies to drive online promotions, and analyzing the performance of campaigns before, during, and after their execution?
Who is Customer Marketing?
This term refers to the measurable metrics used to evaluate the performance and effectiveness of digital marketing campaigns, such as website traffic, conversion rates, click-through rates, and return on investment (ROI).
What are Key Performance Indicators (KPIs)?
This digital marketing tactic involves bidding on keywords to display advertisements prominently in search engine results pages, ensuring that when users search for products on Google, the website appears as one of the top results, often marked as "sponsored" above it?
What is "paid search"?
In eCommerce, this term describes the practice of offering additional products or services at the time of purchase, often based on their current selections or preferences.
What is "upselling"?
This team provides assistance in retrieving assets from the Digital Asset Management (DAM) system, submitting WorkFront requests for assets not found in the DAM, and coordinating the activation of requested components for a customer campaign, especially if there is not a dedicated Customer Marketing resource.
Who is GPXpress?
A metric that measures the revenue earned for every dollar spent on advertising. Calculated as (Revenue / Ad Spend).
What is ROAS (Return on Ad Spend)?
These on-site ads appear to customers that are already searching for products.
What are "sponsored product ads"?
What term describes the section of a webpage where product descriptions, items featured, and images are visible without the need to scroll down?
What is "above the fold"?
This team offers assistance in evaluating pre, mid, and post-campaign performance, engages in discussions regarding the feasibility of investing in promotional activities, and provides approval for promotional investments.
Who is Sales Ops?
The percentage of users who click on an ad after seeing it, calculated as (Total Clicks / Total Impressions) x 100
What is Click Thru Rate (CTR)?