IKEA History
How old was Ingvar when he established his own business?
17 years old
What is IKEA's vision statement?
To create a better everyday life for the many people.
What are the majority of IKEA beds named after?
Places in Norway
Why did Ingvar choose to name the products using proper names and words instead of numbers?
Ingvar had dyslexia, and was getting numerical codes confused. Names and words were much easier for him to remember.
What is the name of the planet that is the second closest to the sun?
Venus
What is the name of Ingvar's book?
The Testament of a Furniture Dealer
What is at the heart of the IKEA culture?
Togetherness
How did BILLY bookcase, IKEA’s best-selling product, get its name?
It is named after an IKEA advertising manager, Billy Likjedhal, who wanted "a proper bookcase just for books" to be designed.
Why are there no words in manuals but only illustrations with “assembly figures”?
Because translation costs money, and pictograms are universal.
What should you respond when someone says, "See you later alligator."
"In a while crocodile"
What symbol is often used in IKEA as a metaphor to reflect the IKEA Values?
The stonewall. It symbolizes strength, stability, and solidness. It is a profound foundation that lasts for generations. Just like the IKEA culture and values.
How many "Life at Home" Reports have been launched?
7, the first report came out in 2014.
What are the majority of IKEA rugs named after?
Places in Denmark or Sweden.
There were more copies of the IKEA catalog printed each year than which bestselling book of all time?
The Bible.
Which famous composer created music for "Twinkle Twinkle Little Star" at the age of 5?
Mozart
What does the Acronym IKEA stand for?
Ingvar Kamprad's name, farm (Elmtaryd) and village (Agunnaryd) he grew u on.
What is the main target group for IKEA retailing?
Families with kids.
What are the majority of IKEA bathroom furniture products named after?
Scandinavian lakes, rivers, and bays.
Where did Ingvar get money from to found his store?
It was a gift from his father for doing well in school.
What is the name of the first satellite launched into space? And what country launched it?
Sputnik, Russia
What was the first product Ingvar sold as a five-year-old?
Matches
What color did the first IKEA logo have?
Bordeaux red / maroon
What do IKEA fabrics and curtains product names have in common?
They all have female names.
Playing what game on the premises of IKEA store was banned after it became a world-wide social media phenomenon?
Hide and seek. After 19,000 people agreed to show up to an Amsterdam store for the game, a no-hiding, no-seeking policy was initiated.
Who was the legendary Benedictine monk who invented champagne? (Hint: famous brand)
Dom Perignon