eCommerce

Business Models

100

This model is based on transactions between companies and is usually associated with wholesale trade.

B2B

200

This model connects individual consumers directly with other consumers, typically through an intermediary platform

C2C

300

C2B

In this model, individuals offer products or services to businesses, often intangible or digital services

400

B2A

This model involves transactions between businesses and government organizations

500

This model combines B2B and B2C in the same platform, often involving manufacturers, distributors, and end consumers

B2B2C

Business Models 2

100

This model involves transactions between businesses and government institutions

B2A

200

This model involves citizens interacting directly with government entities

C2A

300

This model emphasizes planned, rational purchases focused on cost reduction and operational performance

B2B

400

This model relies heavily on platform trust because transactions occur between individuals

C2C

500

D2C

In this model, a company sells directly to customers through its own website without intermediaries

Revenue Models

100

This is the most basic income model, where revenue is generated directly from selling products or services

Sales

200

This revenue model earns money by charging a commission on each transaction made through a platform

Transaction

300

This model generates income by redirecting users to another website and earning a commission when a sale is completed

Affiliation

400

This model provides ongoing access to content or services in exchange for recurring payments

Subscription

500

This model offers basic functionality for free and charges users for advanced features

Freemium

Revenue Models 2

100

This revenue model depends on high traffic volume and charges advertisers per impression or per click

Advertising

200

This model generates revenue by allowing others to use intellectual property in exchange for payment

Licensing

300

This operational revenue approach allows a company to sell products without maintaining its own inventory

Dropshipping

400

This revenue model is most dependent on customer retention over time

Subscription

500

This revenue model is strongly connected to user tracking and remarketing strategies

Advertising

eCommerce Unique Features

100

This feature means e-commerce is available everywhere and at any time, removing geographic and time barriers

Ubiquity

200

This feature allows businesses to reach customers across national boundaries and international markets

Global Reach

300

This feature refers to the use of common technical standards (like HTTP and TCP/IP) that allow systems worldwide to communicate

Universal Standards

400

This feature allows two-way communication between businesses and users, enabling immediate feedback and engagement

Interactivity

500

This feature enables websites to tailor content, recommendations, and experiences based on user behavior and preferences

Personalization