This media mogul started his empire with a radio station and grew his fortune to almost one billion dollars at the time of his death
Who is Roy Thomson? pg 18
100
I spent just over two million dollars and walked away with a 30 second spot on each of these networks and a full page ad in each of these publications
What are NBC, ABC, CBS, Wall Street Journal and New York Times? pg. 11
100
One of the cons of direct sell is that the media companies do this, meaning they pay for everything
What is assume all the risk? notes
100
Magazines are known for their use of demassification and that has led to a huge number of different magazines. The book estimates their are this many consumer magazines.
What is 12,000? pg 16
100
In 2003 AOL Time Warner sold this leading to this.
What is Warner Books and Corporate Instability? pg 21-23, notes
200
This critic of conglomerations says that the practice of combining so many media assets affects the message of the media
Who is Ben Bagdikian? pg. 19
200
One of the pros of advertising allows for greater opportunity of this on a wide spread basis
What is economic growth? notes
200
The main types of direct sell are these three forms of media
What are books, movies and music? notes
200
Demassification led to numerous alternative media including videos or magazines designed specifically for physicians offices. These are an example of this
What is place based media? notes and pg. 16
200
The first time anyone had see this was when MIT showed it could be done.
What is configurable video? pg. 23
300
This media honcho over-expanded his enterprise and the book states his business makes it easy to understand how the focus is more of the bottom line than the product
Who is Robert Maxwell? pg. 17
300
Ads and commercials are known blatant forms of advertising, but movies and television often have products in them, which is the practice of this
What is product placement? notes
300
Magazines and Newspapers sell their ad space and get money from subscriptions making them a mix of direct sell and advertising revenue, they are called this.
What are hybrids? pg.11
300
Demassification led to many different television channels one example could be this
What is Nick, BET, Food Network, History Channel? notes
300
This company owns 50 percent of Barnes and Noble.
What is Bertlesmann? pg. 18 notes
400
This media executive made all of the acquisition decisions for his company and acquired many assets, so many that the company ended up going bankrupt
Who is Jean Marie Messier? pg. 22
400
Generally in advertising there are two different ways that companies charge, depending on their medium
What is time or space? pg. 11
400
With direct sell the musician, authors or actors make a substantial amount of money proving that direct sell does this, one of the pros
What is spreads the wealth? notes
400
The book says that if advertisers continue their trend toward alternative media, this will happen
What is ad revenue for magazines, newspapers, radio and television will decline? pg. 16
400
The book poses the question is a book still a book if it is on this instead of paper.
What is a palm pilot? pg. 24
500
The book mentions the animosity between these two media kingpins, one owns Fox and one founded CNN
Who are Rupert Murdoch and Ted Turner? pg. 18
500
If a magazine's circulation were to plummet, their advertising rates would do this
What is go down? pg.11
500
One of the cons of direct sell is the rich get richer, i gave these two examples to the contrary.
What are Saw and Paranormal Activity? notes
500
The book estimates that US advertising spending peaked at this big number in 2000 and led to the use of more alternative media.
What is 233 Billion? pg. 16
500
Two times the government has stepped in to regulate alternative media provided guidelines for this and made this illegal