EDC History
How many years has Sharra been working at EDC?
5 years
When the CEO dashboard is complete, what does it help Gia do at night?
Sleep
When we consistently deliver this, clients complain less.
Leads
Which weekly meeting can we never miss or be late to?
Thursday team meetings
According to EDC standards, who should always be following up?
Us
Before going virtual, where was EDC based in Australia?
Perth
What two-word phrase does Gia use for taking ownership without being chased?
No babysitting
Which creative asset does Gia say will keep growing in importance?
Video
What document helps new team members start at a 7, not a 10?
The playbook
If we don’t learn to work with this, we risk being replaced.
AI
What year did Elite Digital Campaigns originally start?
2017
According to Gia, what comes first when finding a solution?
Identifying the problem
Gia often compares lead generation to which sport?
Baseball
If the CEO dashboard is complete but the goal isn’t hit, why is that still okay?
We followed the process
Gia’s vision is for EDC to be the world’s ______
Most professional lead generation agency
What year did EDC become fully virtual?
2020
What term does Gia use for thinking about first and second consequences?
High-level
Name 3 clients we work with and want more of this year.
Infiniti, My Property Strategy, The Property Pros, Indura Group
Why did we implement the Meta Creatives Tracker?
It’s a creatives game and keeps us proactive
When submitting work or updates, what does Gia say is everything?
Speed
At the start of EDC, which industry were we best known for?
Property / Property Developers
If a client has to follow up, what does Gia say that means for us?
We have failed
Why shouldn’t we change too many things at once in a campaign?
We won’t know what’s working
What system in daily reporting helps quickly explain performance?
Traffic lighting
Beyond talent, what three qualities does EDC always look for?
Responsive, reliable, and proactive