is it ethos, pathos or logos
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Ethos
This section grabs the reader’s attention and introduces the issue.
introduction
“The school cafeteria serves lunch at noon” is this type of statement.
fact
A short, catchy phrase that sticks in readers’ minds.
a hook or slogan
Studies show students who read daily score 20% higher on tests.
Logos
This part clearly states the writer’s stance or opinion.
thesis or position statement
“The cafeteria food is terrible” is this type of statement.
opinion
Using repetition or parallel structure for emphasis.
a rhetorical device or repetition
Our product saves 30% more energy than the leading brand.
Logos
This section uses evidence, logic, and examples to support the opinion.
body or supporting argument
Good editorials use facts to support these.
opinions
Asking a question that doesn’t need an answer.
a rhetorical question
Imagine the joy of owning your dream home.
Pathos
This part refutes the opposing viewpoint.
counterargument
Facts in an editorial come from these sources.
credible sources or research
Using opposing ideas for contrast, like “freedom vs. control.”
antithesis
Our company has been trusted by families for over 100 years.
Ethos
This closing section calls the reader to act or think differently.
the conclusion or call to action
The balance of facts and opinions creates this persuasive effect.
credibility or believability
Telling a short personal story to connect with readers.
anecdote