More Figurative Language
"And when she walked into the room, he realized something. She was the sun. There was no one else that he wanted to be with."
Metaphor
Often a relatable character that isn't exceptional but is part of the adventure. This character is most easily relatable to most audiences.
The Everyman
An ad that displays a picture of a sad dog, urging you to send money to the Humane Society
Pathos
Asks a question without expecting an answer, just seeks to get audiences to think.
Imagery that describes what you can see
"He took a bite of the cake and it was like his entire mouth was filled with sand. Their bake sale was going to be the worst one the school ever had."
Simile
This charismatic archetype uses their power for good or evil. They often have exceptional talent in one thing that it's almost... supernatural.
The Magician
An ad that claims that the toothpaste provides 75% more protection for cavities is using...
Logos
Setting up contrasting things next to each other to highlight the differences.
"One small step for man, one giant leap for mankind."
Antithesis
Imagery that describes something you can hear
"He was worse than the Hulk when he was angry. No one was safe from his ire."
Allusion
This archetype goes against the grain-- or rather, the established authority. They don't want to follow the rules because the rules are either corrupt or bad.
The Rebel
An ad that has a doctor explaining the importance of taking a particular heart medicine is using...
Logos
A phrase where one word is used in two different ways.
"She broke his heart, and his car."
Imagery that describes something you can touch
Tactile
"Tomorrow's test is going to be a piece of cake."
Idiom
This archetype gives the protagonist advice and tries to guide them in the right direction. They're usually older-- or, actually. Often they're old!
The Sage
An ad that uses a professional athlete to urge people to buy their sports drink is using...
Asking a question and immediately answering it so that your audience doesn't have a chance to come up with their own response. Is this a good device? It is!
Hypophora
Imagery that describes something you can taste
Gustatory
"We wandered weary along the walkway."
Alliteration
This archetype unsatisfied with where they are and wants to go out into a new world to see what else is out there. They're driven by a desire for discovery.
The Explorer
An ad that is showing a happy family enjoying a meal, urging you to buy a certain mac and cheese.
Asyndeton
Imagery that describes something you can smell.
Olfactory