Athletes
Name one sporting event you can participate in.
5K or 10K Run, Marathon or Half-Marathon, Basketball Tournament, Soccer League
Name one venue where a sporting event is held.
What is licensed merchandise?
Any product that bears the name or logo of a sports team or league
Give an example of a sporting good.
sticks, gloves, uniforms, pads, shoes, gloves, helmets, mouth guards
Name one sporting event you can watch.
Super Bowl, little league baseball, high school baseball, college football, basketball
Give an example of a non-sport event.
a local band playing in the park or a sold out concert
What is one example of sports media?
TV shows and networks, websites, magazines, newspapers, social media, radio broadcasts
Explain the role of athletes in the overall sport/event product.
Essential components of sporting events because without them, there would be no competition!
How do venues affect the overall experience of a sporting event?
Sports fans have a tendency to become powerfully connected to venues, especially when the venue:
a. Has a colorful history
b. Holds special memories shared by the community
How does licensed merchandise differ from sporting goods?
Licensed merchandise is about fan loyalty and branding, while sporting goods are functional equipment used to play sports
Describe the difference between sporting goods and licensed merchandise
Sporting goods are primarily functional items used for active participation in sports, while licensed merchandise is designed for fan identity and loyalty
Give two examples of sporting events.
Olympics, FIFA World Cup, NBA Finals, World Series
Name two non-sport events.
festivals, concerts, theater Performances
How does sports media influence sporting events?
The way an event is portrayed in the media can determine its success, both in terms of viewership and revenue, and helps build emotional connections between fans, athletes, and brands.
Give two examples of sports media.
TV shows and networks, websites, mobile apps, magazines, newspapers, social media, radio broadcasts
Explain the importance of venues in marketing sport/event products.
Venues play a critical role in the marketing and success of sports and events because they shape the fan experience, brand perception, revenue generation, and sponsorship opportunities
Give an example of licensed merchandise.
A Los Angeles Lakers LeBron James Jersey produced by Nike
Explain rented-goods services and owned-goods services.
Rented-goods services allow for temporary access to products, typically for events or short-term use, while owned-goods services involve permanent possession of products for ongoing use
Explain how athletes and venues are important to the overall sport/event product.
Both athletes and venues play crucial roles in shaping the sport/event product and ensuring a successful and engaging experience for fans, sponsors, and participants.
How do non-sport events differ from sporting events?
While both sporting events and non-sport events aim to provide memorable experiences, they differ in terms of content, audience involvement, venue, merchandise, and overall impact. Sporting events focus on physical competition, while non-sport events center on entertainment or culture, each offering unique opportunities for marketers to engage with their respective audiences.
Explain how sports media can enhance the visibility of sporting events.
The way an event is portrayed in the media can determine its success, both in terms of viewership and revenue, and helps build emotional connections between fans, athletes, and brands.
Describe how goods can display characteristics of services.
Goods can display characteristics of services when they involve elements of intangibility, perishability, and separability
How does separability make sport/event products unique to marketers?
Traditional goods (like a basketball or jersey) can be produced, sold, and consumed independently of their creator, but sport/event products are largely inseparable from their experience, location, and service providers
List three ways that goods can be evaluated for quality.
Performance, serviceability, features, durability, reliability and design
How can you distinguish between goods and services based on consistency?
Goods are typically consistent because they are manufactured, while services often exhibit variability due to human factors and environmental conditions
How do marketers sell sport/event products with a high degree of perishability?
Since sport/event products are perishable, marketers must create urgency, maximize value, and engage fans in real-time to drive ticket sales and other revenue before the event is gone.
Explain the importance of non-sport events in marketing.
By sponsoring or participating in non-sport events, marketers can develop more diverse strategies, engage with communities, and create memorable experiences that lead to greater brand loyalty and consumer engagement
Give two ways that sports media can be evaluated for quality
audience reach, engagement, production quality, accuracy, and accessibility
Explain how marketers sell an inconsistent sport/event product.
By focusing on fan experience and prices
Describe two ways marketers brand sport/event products to achieve consumer loyalty.
Sport and event marketers focus on building strong emotional connections and creating a consistent brand experience to keep fans engaged and loyal
How can licensed merchandise impact consumer loyalty?
Licensed merchandise is a powerful tool in creating long-term consumer loyalty by fostering emotional connections, reinforcing team identities, and creating ongoing engagement opportunities.
List two ways that services can be evaluated for quality.
To evaluate service quality, marketers often rely on customer satisfaction (feedback) and reliability/consistency (how well the service meets expectations over time)
Describe how services can display characteristics of goods
services can mirror some of the characteristics of goods to make them more appealing and recognizable to customers.
Describe the impact of non-sport events on sports marketing strategies.
These events offer unique opportunities for cross-promotion, community engagement, and brand enhancement, making them a valuable tool for marketers looking to expand their reach, strengthen customer loyalty, and increase brand visibility
Describe the relationship between sports media and consumer engagement.
Sports media creates the platform for fans to connect with their favorite sports, teams, and athletes.