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Questions #1-5
Questions #6-10
Questions #11-15
Questions #16-20
Questions #21-25
100
Customers who seem to disagree, question, or look for error in almost everything and everybody are __________ customers.
Argumentative
100
What should you do to determine whether a customer's complaint is justified?
Investigate the problem
100
To know what websites and advertisements visitors see, sports and event e-marketers would check
Clickstream Data
100
Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
Comment Cards
100
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
Sanctioning Bodies
200
The action taken by the salesperson in handling customer complaints should be based on the
Solutions available within the business's policies
200
The hostess received Mrs. Jones's reservation request for eight people very pleasantly, but she also stated, "The restaurant will only provide one check for parties of eight or more." Mrs. Jones was dissatisfied with this answer. The major area of this customer's complaint concerns the restaurant's
Policy
200
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
Government Sources
200
Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
To analyze product performance
200
One type of sport/event marketing information is information that is obtained from
Spectators
300
"I'd like to have that in writing before I give you my money," best describes the ________ customer.
Suspicious
300
A good way for salespersons to prevent customer complaints is by
Accurately determining each customer's needs
300
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
Government Census
300
What type of competitor information is important for sport/event organizations to maintain in a database?
Price List
300
A database of competitor information often contains information about the competitor's
Advertising Media
400
"I think I'll wait until Saturday to buy this DVD," is a statement that best characterizes the _______ customer.
slow/methodical
400
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
In a productive and systematic manner
400
Which of the following might a sport/event organization search to obtain marketing information
Internet
400
What type of marketing information might a business obtain by monitoring sales invoices?
Customer Profiles
400
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
Surveying Club Memebers
500
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
Domineering/superior
500
Sporting-goods businesses often gather marketing information to
Identify trends
500
Which of the following is a secondary source of sport/event information
Demographic Reports
500
What internal records do many businesses monitor in order to obtain useful marketing information?
Sales Reports
500
Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album
Concert Attendees