Which activity is addressed in the product/service management function?
Eliminating products that are slow sellers
100
What is one way businesses use computer technology to obtain information to improve their product/service mix?
Tracking visitors to their web sites
100
A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
Unique characteristics
100
When is it best for a business to use an exclusive distribution pattern?
It needs to maintain tight control over a product.
100
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
Producer to agent to retailer to consumer
200
Which of the following is a way that a business can extend the life cycle of an established product?
By finding new uses for the product
200
What is an example of an ethical issue that a product/service manager might face?
Use of environmentally friendly packaging
200
Why do companies use brands for their products?
To differentiate their products
200
Which of the following is an aspect of channel management that impacts customer service?
Timeliness
200
What example demonstrates the use of satellite tracking within a distribution channel?
A dispatcher has current knowledge of a delivery truck's location and destination.
300
To adapt its marketing strategies
Why does a company need to know what stage of the product life cycle its products are in?
To adapt its marketing strategies
300
Which of the following is an unethical situation in product/service management?
The Simpson Company embellishes the information that it places on its product labels
300
In what stage of brand loyalty do people become aware of the brand?
Recognition
300
Communicate effectively
What is one action that customer service can take to facilitate order processing?
300
What statement is true about technology in relation to channel management?
Some businesses have the capacity to distribute most or all of their products through the internet.
400
Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
Because competitors have entered the market
400
Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZ is positioning its product according to what strategy?
Price and quality
400
How do channel members add value to a product?
By performing certain channel activities expertly
400
Which situation hinders a business's ability to provide quality customer service?
Vendor consistently has back orders.
400
What factor could determine legal ownership of goods in the distribution process?
Involvement of agents
500
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
Mass customization
500
A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
Features and benefits
500
What do marketers want to achieve by determining distribution intensity?
Ideal market exposure
500
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
Wholesalers usually buy in large quantities.
500
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?