Not My Type
Principles of Animation
Illustrator
Principles of Design
Elements of Design
100
The height of a letter from the baseline to the top of the lowercase letter.
x-height
100
Gives a sense of weight and flexibility to an object. Shape flexes from movement and force.
Squash and Stretch
100
The name for the white rectangle where you put your text and artwork in Illustrator.
Artboard
100
Making one part of your design stand out; it can be done through color, size or contrast.
Emphasis
100
Hue is another word for this element of design.
Color
200
The part of a letter that hangs down below the baseline
Descender
200
Directs the audience’s attention to an area of greatest importance.
Staging
200
Adobe Illustrator is this kind of drawing program.
Vector
200
Distribution of visual weight – Formal (equal) and Informal (unequal)
Balance
200
This element of design refers to the area around, above, below, or behind an object.
Space
300
The part of a letter that sticks up above the x-height.
Ascender
300
Drawing each frame from beginning to end
Straight Ahead
300
Selection Tool
300
Pattern and rhythm are both examples of this.
Repetition
300
This element refers to the relative lightness or darkness of an object.
Value
400
Type is typically measured in these increments.
Points
400
Adding extras to a drawing to emphasize character traits
Exaggeration
400
Pen tool
400
Linear or curved strokes that cause eye to move back and forth over a design is an example of creating the feeling of this principle.
Movement
400
This element describes the way a surface feels, or the way it’s perceived to feel
Texture
500
Type relationship when you use two VERY different fonts.
Contrast
500
Having traits that viewers can relate to
Appeal
500
The shortcut for the Live Paint paint bucket
K
500
A sense of harmony between all the elements to create a sense of completeness
Unity
500
This element refers to something three dimensional, and there are two types: geometric (man-made) and natural (organic).
Form