Not My Type
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Illustrator
Principles of Design
Elements of Design
100

The height of a letter from the baseline to the top of the lowercase letter.

x-height

100

Make a triangle

Star tool - three sides

Polygon tool - three sides

100

The name for the white rectangle where you put your text and artwork in Illustrator.

Artboard

100

Making one part of your design stand out; it can be done through color, size or contrast.

Emphasis

100

Hue is another word for this element of design.

Color

200

The part of a letter that hangs down below the baseline

Descender

200

Add points to a star

Star tool - click once on artboard, add points

With the star tool selected, click on the up arrow as you are pulling the shape out.

200

Adobe Illustrator is this kind of drawing program.

Vector

200

Distribution of visual weight – Formal (equal) and Informal (unequal)

Balance

200

This element of design refers to the area around, above, below, or behind an object.

Space

300

The part of a letter that sticks up above the x-height.

Ascender

300

Reflect an object

Object > Transform > Reflect

Reflect shortcut in the properties panel

300

Selection Tool

300

Pattern and rhythm are both examples of this.

Repetition

300

This element refers to the relative lightness or darkness of an object.

Value

400

Type is typically measured in these increments.

Points

400

Add outer glow to an object

Effect > Stylize > Outer Glow

400

Pen tool

400

Linear or curved strokes that cause eye to move back and forth over a design is an example of creating the feeling of this principle.


Movement

400

This element describes the way a surface feels, or the way it’s perceived to feel

Texture

500

Type relationship when you use two VERY different fonts.

Contrast

500

Select objects of one color in a document

Select > Same > Fill Color

500

The shortcut for the Live Paint paint bucket

K

500

A sense of harmony between all the elements to create a sense of completeness

Unity

500

This element refers to something three dimensional, and there are two types: geometric (man-made) and natural (organic).

Form