KNOW YOUR HBA
NAME THAT MARKETING OPPORTUNITY
BUILDING INDUSTRY 101
WHO'S THE PERFECT BUYER?
MARKETING MADNESS
100

The DSM HBA's office is located in this Central Iowa city.

What is Johnston?

100

Your message goes directly to more than 1,500 building-industry professionals, and you control the customized content promoting your business, product, service, or event.

What is HBA Member Email Blast?

100

Before construction begins on a new home, builders typically need one of these approvals from a local jurisdiction.

What is Building Permit?

100

A company wants visibility alongside housing forecasts, economic trends, and industry outlook discussions attended by builders, developers, and community leaders.

What is State of Housing?

100

This sponsorship places a company's logo on an item members often take to meetings, events, and job sites, creating impressions long after an event concludes.

What are HBA Bags?

200

THE DSM HBA has these 3 different membership types.

What are Builder, Associate & Affiliate Memberships?

200

Instead of simply telling people what your company does, this opportunity puts an HBA representative on location and hands-on, participating in something related to your business while the experience is captured on video.

What is Try It Tuesday?

200

This material is one of the most closely watched commodities in residential construction because it is used to frame most homes.

What is Lumber?

200

A company wants its name associated with advocacy efforts and discussions that influence legislation and regulations affecting the housing industry.

What is Program of Work?

200

New members are most likely to encounter this sponsor during their first formal introduction to association benefits, programs, and engagement opportunities.

What is HBA 101?

300

This monthly DSM HBA publication is also used as a marketing benefit in several sponsorship packages.

What is Blueprint?

300

This monthly feature combines a sponsor's logo with a Q&A highlighting a PWB member, then expands exposure through social media, Blueprint, and the HBA website.

What is PWB Pink Profile?

300

A detached single-family home, townhouse, condominium, and duplex are all examples of this broad type of housing.

What is Residential Housing?

300

A sponsor believes dozens of impressions throughout the year are more valuable than one day of exposure and wants branding on resources members use regularly.

What are HBA Items?

300

The success of this marketing product depends on a Board President being willing to step outside their comfort zone and participate directly in a member's work environment.

What is Try It Tuesday?

400

This charitable arm of the DSM HBA supports workforce development, scholarships, community projects and initiatives benefiting residential construction and local communities.

What is HBA Cares?

400

Six general-admission tickets and four Uncoastal Social tickets come with this HomeShowExpo opportunity, but its most distinctive benefit is creating an interactive experience at a bus stop and putting promotional items directly into attendees' hands.

What is HomeShowExpo Transportation Sponsor?

400

The process of preparing a lot for construction, including grading, excavation, and utility installation, is commonly known by this term.

What is Site Development?

400

A company values workforce development, mentorship, leadership growth, and supporting the next generation of industry professionals.

What is Professional Women in Building?

400

Unlike social media campaigns or event sponsorships, this marketing product guarantees delivery directly to member inboxes and is not dependent on attendance or algorithms.

What are Member Emails (Email Blasts)?

500

The DSM HBA’s list of past presidents goes all the way back to this year, when Arch I. Madden served as president.

What is 1945?

500

This year-round sponsorship includes hosting a quarterly Happy Hour, recognition at executive monthly meetings, inclusion in a construction activity book, and recognition at educational and outreach programs.

What is PWB Presenting Series Sponsor?

500

This construction milestone occurs after framing, plumbing, electrical, and mechanical work are complete, but before insulation and drywall are installed.

What is Rough-In Inspection?

500

A company wants to build relationships with the same group of members over several months rather than meeting a large audience at a single event.

What is Golf League?

500

This event primarily markets companies specializing in transformations rather than new construction and often showcases the before-and-after impact of a project.

What is Tour of Remodeled Homes?