Drive App Downloads
Brand Awareness
Tackle The Competition
Build Loyalty
Online Ordering
100
This is where you download the Godfather's Pizza app
What is Google Play or Apple Store?
100
In marketing, this term refers to being first in customers minds
What is top of mind awareness
100
This Virtual Perimeter for a geo-graphic area is called?
What is Geo-Fencing
100
A type of application software designed to run on a mobile device
What is an app?
100
This metric is likely to increase when a customer orders online
What is Average Ticket
200
This matrix can be used in your TV spot to send a customer directly to their app store?
What is a QR Code
200
These online ads used for branding come in various shapes and sizes
What are Digital Display Banners
200
A Practice using a combination of direct and indirect Communication Channels
Multi-Channel Marketing
200
These ads target recent Godfather's Pizza guests
What is addressable display and video?
200
These online sources are checked frequently for local news and weather
What are news websites
300
Purchasing or buying of goods and services from inside an application on a mobile device
In app advertisement
300
This platform was launched in 2005
What is YouTube
300
Intentionally being placed or bidding on content/context that directly relates to a competitor
What is Competitive Conquesting
300
A key metric 1123 monitors throughout campaigns to ensure an audience is being served adequately
What is frequency?
300
This social medium is a great place to reach sports intenders
400
This tech conglomerate reaches audiences based on location, interests and connections
What is Meta or Facebook
400
It's audience is referred to as a cord cutter or cord never
What is CTV or Streaming TV
400
Strategy of informing customers about how your own brand is superior to competitors
Unique Selling Proposition or Unique Value Proposition
400
This plays an important part in creating top of mind awareness, which influences purchase repetition and loyalty to the brand
What is advertising?
400
These tactics are nimble and allow for more frequent updates in advertising messages to your customers
What is social media