Marketo SMB
Marketo Enterprise
Winning Against Marketo
HubSpot
Pardot
100
Recently launched platform and community
What is "Marketing Nation"?
100
This is the name of the SMB product Trim.
What is "Spark!"?
100
This platform has over 80 apps with 80% of Eloqua customers using it
What is "AppCloud"?
100
Hubspot Version 3
What is Hubspot's latest release?
100
Pardot's new adopted Parents
Who is Exact Target?
200
The starting price for Spark!
What is $995 MMR?
200
Pentaho
What is Marketo's BI platform?
200
The number one reason in Q1 why we lose to ENTERPRISE prospects?
What is perceived "ease of use" and "pricing"?
200
Hubspot convinces the decision-maker this is a critical buying decision
What is "inbound marketing"?
200
Pardot lacks this important B2B toolset
What are Sales Tools?
300
Marketo SELECT
What is the highest/most expensive Marketo Trim?
300
Scale and Performance
What are top reasons Eloqua wins in enterprise?
300
Marketo lacks this type of EU privacy feature.
What is "Strict Mode"?
300
Hubspot's lead scoring model
What is Linear, centralized lead scoring?
300
Pardot lacks this type of ability to segment data in real-time or based on specific rules
What is "dynamic segmentation"? (or "behavior-based" segmentation)
400
Recently launched best practices library
What is Marketo's "Program Exchange"?
400
Eloqua "win-back" factors for Q1 against Marketo
What is "scalability", "performance", and "services"? [does not have to be in that order]
400
Marketo's platform API vs. E10 API
What is "SOAP API" vs. REST API (E10)?
400
The Cost to migrate each web page over to Hubspot's own CMS
What is $10 per page?
400
Despite a partnership Good Data, Pardot still lacks this
What is dynamic reporting?
500
The contact band range where Marketo performance begins to slow
What is over 300,000 to 500,000 contacts?
500
LaunchPoint
What is Marketo's equal to Eloqua's Appcloud?
500
One problem with merging duplicates in Marketo
What is Upon merging of duplicates, lead scores are added together = incorrect lead score (higher score than actual = invalid lead passed to sales)?
500
Pages views, email opens, email clicks, and form submissions
What is the four lead scoring elements?
500
True or False: Pardot has unlimited email capabilities with its highest trim
False: Limited at each trim to 10,000, 100,000 and 500,000 emails each month