Random
Which of these is NOT a chunk?
a. another way
b. the big picture
c. in the meantime
another way (not tightly bounded)
One word to describe print encyclopedias is c_mb_rs_m_
cumbersome
Disruption is _nt_gr_l to social media's operations.
integral
What kind of company has streaming music displaced?
Record company
read through something quickly
thumb through
What is the theory of disruptive innovation?
An innovation that introduces a simpler, more affordable, or more accessible version of an already-existing product. It changes the way people think about that product.
In the 1900s, print encyclopedias were common / not common in middle-class homes?
Common
What characteristics made Facebook so successful, according to the article? Name at least one.
personalization, customization
Which social networking site emerged as the dominant player in the market?
necessary and important as part of the whole
integral
Why can disruptive innovation be bad news for established companies?
It can cause them to need to drastically change the way they do business, or it can put them out of business.
What became the most popular source of information in the early 1990s?
a. Encarta
b. Wikipedia
Wikipedia
Nonprofits usually aggressively market to their donors using social media - true or false?
False - they use more subtle ways
What type of company has electronic books, digital media, and digital readers displaced?
Independent bookstores
a feeling or idea suggested by a word, in addition to its meaning
connotation
Bonus (extra 100 pts): Which key word in the reading has a negative connotation?
What is the purpose of this article?
Informational
Around which year did Wikipedia disrupt Encyclopedia Brittanica?
2002
What is one outcome for donors if nonprofits effectively use social media?
increased donor commitment, awareness of the cause
We can infer the author feels ______ about independent bookstores closing.
sad
no longer used or needed, usually because something better has replaced it
What is the name of the researcher who coined the term "disruptive innovation?"
Clayton Christensen
How did Encyclopedia Brittanica adapt to disruptive innovation?
They changed their business model. They shut down print production and began offering an online subscription.
Nonprofit organizations were some of the first organizations to use social media to promote themselves - true or false?
False
What does the author believe the next big innovation will be?
Digital currency
accept with enthusiasm
embrace