K12
How many emails went out in Fiscal year 2018-19
What year was the first electronic mail sent?
Ray Tomlinson sent the first email in 1971.
More than ___ million emails are sent each day.
294
What percent of K12 emails are opened on a mobile device?
30%
Roughly 1/3 of all opens occur on a mobile device (of course this changes campaign to campaign)
What year was the first email marketing blast sent?
1978. The sender was a man named Gary Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales. Taking into account inflation, that’s equivalent to about $78.8 million today.
Email users spend an average of ____ seconds engaging with marketing emails.
13.4 seconds
What is the most popular email provider that K12 customers use?
Gmail makes up about 63% of the list
TRUE or FALSE?
The word "SPAM" in reference to email is named after the luncheon meat, Spam.
TRUE!
The name comes from Spam luncheon meat by way of a Monty Python sketch in which Spam is ubiquitous, unavoidable, and repetitive.
Spam accounts for ___% of all emails sent.
45%
Name at least 2 of the 3 computer languages the email team uses to develop emails.
HTML
CSS
AMPSCRIPT
What is the #1 reason people unsubscribe from emails?
They get too many.
An email is sent every ____ seconds.
What is .00000035 seconds?