AI Marketing Strategies
It's the process by which marketer's can learn the voice and copy that appeals to their customers.
What is automated A/B testing?
Often the main element or focal point that a marketer will add into an email message
What is a hero image?
It's the type of recommendation model that separates our cart abandon from our competitors.
What are item-to-item similarity recommendations?
It's the most primitive of all of our competitors
Who is MailChimp?
These are two of our favorite e-commerce platforms
What are Shopify and Magento?
This method is often also used by scientists to identify universal truths
What is Hypothesis Testing?
The method in which a marketer can signal to email clients that they are a reputable sender or a way for email to stay cozy
What is IP warming?
It's the recommendation setting that allows marketers do tailor the recommended product to a specific category
What is Item Targeting?
This green goblin makes a habit of finding brands that are poised for growth
What is Klaviyo?
This annoying prospecting inhibitor is our top recommendation to vendors
What is Privy?
The point at which data converges to give a result that is better than chance
What is statistical significance?
This is a way for a company to create scarcity for its products.
What are limited release items?
This recommendation scheme is a reverse relationship to a user recommendation and is associated with the New Arrival, Item Back in Stock and Price Drop stages.
What is item follower recommendations?
This company just got bought by a private equity firm also owns Emma and Campaign Monitor.
Who is SailThru?
Not only the movement of ocean water caused by storms, but an option for creating loyalty reward points
What is Swell?
A way to find the right price point for each individual rather than the entire group
What is incentive optimization?
Often marketers and e-commerce directors will do this in order to sell out slow moving inventory.
What is reduce the price?
A way for marketers to expose their clients to a larger set of items in the catalog or another word for the journey of Lewis and Clark
What is exploration?
This CDP player is making it easy for their prospects by conforming to the client's database standards.
What is Simon Data?
Not really an integration rather than a native use of the platform, this allows you to pull UGC into an email
What is Curalate?
It's the stage that allows marketers to develop personas, inform their content marketing, and creates a circular customer journey
What is Needs Nurturing?
It's the only real metric that marketers can control that guarantees increased revenue
What is email volume?
It's one of the most common problems in recommendation literature, and no I'm not just happy to see you
What is the banana problem?
This growth marketing platform that also claims to auto-select winning content.
Who is Iterable?