Word of the Day + MISC
What date was the first class?
Sept. 18
What % of communication is verbal?
7
Name 2 things an opinion is based on during a first encounter.
1.Your appearance (hygiene, clothes, etc.)
2.Your demeanor
3.Your mannerisms
What does the buzzword : Wiggle room mean?
the capacity to renegotiate or alter present circumstances
In Market Research, what is secondary data?
existing info about the customer, competitor, and market trends. This is what companies purchase.
This words' synonym is sociable.
Gregarious
In the rhetorical triangle, what does the Greek term "pathos" mean in English and explain how it relates to your communication.
Emotion, and how you want your audience to feel
Name 2 things you shouldn't do in a presentation that is face-to-face.
•Use filler words (um, ah, uh, you know, etc.)
•Cross your arms/put your hands under a table
•Hide your hands behind your back/hand in pocket
•Show up late
•Chew on pen/pointer/gum
•Use too many technical terms
•Hold private conversations with guests in front rows
Explain the difference between buzzwords and jargon.
•Buzzword= word or phrase that gains temporary popularity/trendy
•Jargon = specialized language within a specific profession or group that can be difficult for outsiders to understand
In your own words, give me a definition of Brand Loyalty
the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
True or False, China is a country that has both high and low context in their culture.
False
This communication skill can be used to improve your ability to understand and comprehend verbal information
Active listening
Name 2 differences in British emails vs American emails.
Holiday/Vacation
mail/email
Period after salutation (Mr. vs Mr)
Social Openings + Closing Lines
s vs. z in spelling (analyse)
Focus group = people can talk to each other, share ideas, and explain their opinions in detail.
Survey = usually has fixed questions and short answers
We talked about 8 different types of focus groups. Name 3
•One-Way (Classic), Two-Way, Dual-Moderator, Dueling-Moderator
•Respondent-Moderator, Mini-Focus, Online, Teleconference
When is our final exam?
Dec. 16
Low - All the necessary information is related in the exchange. Exchanges are more direct. Easy to enter
High - Importance of rank, status, hierarchy. Nuanced communication (beat around the bush). Emotions are being transmitted. Difficult to enter
What culture would have: Written texts, especially in business or academic contexts, tend to be more elaborate and longer
French
Name the business strategy used in Marketing Research.
Hint: Alphabet
A/B Testing
A= control
B= variation i.e., a change element
What are the 4 steps of Market Research?
Step 1: Identify the problem
Step 2: Develop a research plan
Step 3: Conduct research
Step 4: Analyze and report findings
Bonus: you can bet any amount of points you want, up to the amount you currently have. But you cannot bet 0, 25 is the minimum.
Give me the part of speech, meaning and synonym for Mellifluous.
Adjective
Meaning: pleasingly smooth and musical to hear
Synonym: Sweet-sounding/mellow
Name the 4 of the 7 C's of Communication
Clear, Concise, Concrete , Correct, Coherent, Complete, Courteous
Give me the rules for:
1. Reply ALL
2. BCC
3. CC
•Only when your response is relevant and necessary for everyone on the original email
•Confidential information
•Recipients who need to be informed but are not expected to act or reply + Culturally different
Bonus: Ask the other team any question you want pertaining to the course and if they are wrong, you get the 500 points
N/A
Give me a definition of Neuromarketing and a real life example.
Studying f how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response.