Elements
Define purpose.
The intended outcome of a rhetorical piece.
Define tone.
The rhetor's attitude toward the piece of rhetoric.
What is the genre of this image?
What rhetorical appeals are being used?
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Pathos
Define logos.
Logical appeal
Define context.
Explaining the who, where, and when of a rhetorical situation.
Define diction.
The word choice made by the rhetor.
Name the two types of audience for this advertisement.
What rhetorical appeals is this advertisement making?
Intended: Reagan fans/American voters
Actual: Global
Ethos
Give one example of genre.
Ex: inaugural address, romantic poetry, horror film scene, etc.
Define syntax.
The way words are written/said.
What is the purpose of this piece?
Is there kairos used in this piece?
Promote Progressive and the Barbie movie
Yes; Jamie's jokes
Name and define the two types of audience.
Intended audience - the group of people who specifically meant to see/read the medium.
Actual audience - a group of people who could come across the piece but not intend to see it.
Define pathos.
Empathetic appeal.
What tone is used in this speech?
What kind of diction is used in this speech?
Exhausted, uplifting
"Now I'm ____? Okay, I'll do ____."
Criticized, calculated manipulator, too much
Define exigency.
The demand for the rhetor.
Define ethos.
Appeal to credibility.
What is the context behind this speech?
What is the exigency of this speech?
Context: Civil Rights Advocate, March on Washington in 1963
Exigency: Civil Rights Leader, led the March on Washington
Define kairos.
Saying something appropriate at the right time (example: jokes)