Brand Taglines
Just do it
Nike
The ‘P’ of marketing that refers to how the product is communicated to customers.
Promotion
Fenty Beauty is famous for inclusive skin tones and was launched by this singer.
Rihanna
This theme park on the Gold Coast faced national scrutiny after the tragic Thunder River Rapids ride incident in 2016.
Dreamworld
This acronym refers to the four elements of the marketing mix: Product, Price, Place, Promotion.
4Ps
Eat fresh
Subway
This term describes dividing the market into groups with similar characteristics
Market segmentation
Feastables chocolate was launched by this creator
Mr Beast
This supermarket giant faced backlash for its “collectibles” programs and plastic waste despite promoting sustainability.
Woolworths
This acronym is used for a business tool that evaluates strengths, weaknesses, opportunities, and threats.
SWOT
The best a man can get
Gillette
Tactics like free samples, competitions and loyalty cards are examples of this promotional method.
Sales promotion
This TikTok influencer launched “Rhode,” a minimalist skincare brand with constant waitlists. When she sold her brand, she was more wealthy than her husband
Hailey Bieber
This airline suffered major PR damage after mass cancellations, flight credit restrictions, and selling tickets for flights that didn’t exist.
Qantas
This acronym represents a system of ethical, social, and environmental responsibility for a business.
CSR
Coca Cola
This tool compares a business to competitors on two attributes, e.g. price vs quality.
Positioning map
This internet personality created the fitness empire “Keep It Cleaner” alongside Laura Henshaw.
Steph Claire Smith
This company was fined after a major data breach exposed millions of Australians’ identities, leading to a national debate on cybersecurity.
Optus
This acronym describes a popular type of investment fund that pools money from many investors to buy a diversified portfolio
ETF (exchange traded fund)
The ultimate driving machine
BMW
Branding element that uses a song, phrase, symbol or characters to create emotional connection.
Brand identity
Australian influencer duo started a brewing company
The Inspired Unemployed
This Australian bank was caught charging fees to customers who had already died, leading to a Royal Commission investigation.
AMP
This acronym represents a company that has limited liability and its shares are traded on the stock exchange.
Ltd. or PLC