Key Terms and Ideas
Even More Terms
Logos and Logical Fallacies
It’s Greek to Me (and so is grammar)
Chapter 30 of TUFA
100
When rhetors show goodwill to the audience and freedom from special interests
What is Disinterest?
100
People and arguments that receive a lot of attention already possess this
What is power?
100
Form of logos that moves from a major premise to a conclusion
What is deduction?
100
Aristotle thought virtue resided here on the spectrum of choices
What is the middle (or mean)?
100
Liberal arts trains us for this
What is leadership?
200
Rhetoric allows people to make important choices and decisions without resorting to this
What is coercion or violence?
200
Ideologies subscribed to by small or marginalized groups.
What are subordinate (or minority) ideologies?
200
From of logos that moves from individual examples or instances to a general conclusion.
What is induction?
200
According to Aristotle, developing the ability, in each particular case, to see the available means of persuasion
What is rhetoric? Will accept: What is Invention?
200
Heinrichs says citizens today need to be trained rhetorically because rhetoric is a valuable tool for this
What is democracy?
300
Contemporary theorists believe that language does more than merely reflect this
What is reality?
300
The rhetorical situation and background of an issue that help to determine the meaning of a text
What is context?
300
A compressed argument, a little packet of logic, may contain major and minor premises
What is an Enthymeme?
300
The following example shows what kind of grammatical person? Revise your final portfolio or else.
What is second-person?
300
Using storytelling to establish the facts, you can make a concept into a character by introducing opposing ideas and their advocates as this
What are villains?
400
Known as “weasel words” in some circles, but not in rhetoric.
What are qualifiers?
400
Something a community “takes for granted”
What is a commonplace?
400
Attacks the character of the rhetor and not the argument
What is an ad hominem attack?
400
The following sentence shows what kind of verb voice? Revise your final portfolio or else.
What is active?
400
Red and Blue America split apart with tribal talk and code grooming when the focus became too much on this. Hint: Expressed in present tense.
What are morals and values?
500
Term Heinrichs uses for basing your argument on what’s good for the audience
What is advantageous?
500
Someone who studies or teaches the art of rhetoric
What is a rhetorician?
500
A is followed by B; therefore, B caused A.
What is post hoc, ergo propter hoc? (after this, because of this)
500
Metaphor for the degree of physical and social space created between a rhetor and an audience by creation of an ethos.
What is rhetorical distance?
500
From a rhetorical perspective, everyone operates under one or more of these, but Heinrichs complains that we are stuck in these bubbles in which we only talk to members of the same tribe with whom we share this
What is ideology? What is ideological?