Media
Designed to lead a reader to a place inside the newspaper
Jumplines
Any attempt to appeal to the intellect
Logos
Unwanted and uninvited advertising by electronic means
Spam
Moment of realization on a story or play
Epiphany
Reference within a written work to something outside it
Theme
The human eye scans a page in this way
Inverted 'N' pattern
Individuals who grew up with technology
Digital Natives
International press who compete for stories, often aggressively
Paparazzi
Main idea of a work of literature
Theme
When story reaches final outcome; questions are answered
Denouement
In advertising, on average, noticed by 5%of people
Body
In advertising, on average, noticed by 70% of people
Images
Refers to the trustworthiness of the speaker
Ethos
The body of writing considerable to be authentic
Canon
Minor conflict
Complication
Accept a claim based on how it makes you feel
Pathos
Newspapers collection of clippings, columns
Morgue
Individuals who had to learn how to use technology at a later age
Digital Immigrant
Character in conflict with the main character
Antagonist
Revelation of necessary background information
Exposition
Full sized newspaper
Broadsheet
A humorous, exaggerated imitation designed to ridicule a product or service.
Parody Advertisment
Written as a quick summary, usually containing the who, what, when, where, and how
Lead
A character who does not change
Ststic character
Multi-faced character capable of choosing right and wrong
Round character