A method used by a business to convince prospects to select their goods & services instead of a competitors brand
What is a product promotion
100
A method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues
What is an institutional promotion
100
Incentives that encourage customers to buy products or srvices
What are sales promotions
100
Giveaways that are low-cost items given to consumers at a discount or for free
What are premiums
100
Coordinates all of the physical elements in a place of business to project an image to cusotmers
What is visual merchandising
200
The cost-effective combination of person selling, advertising, direct marketing, sales promotion, and public relations strategies used to reach company goals
What is promotional mix
200
A form of non-personal promotion in which companies pay to promote ideas, good, or services
What is advertising
200
Sales promotion activity designed to get support for a product from manufacturers, wholesalers, and retailers
What is a trade promotion
200
Generally higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates
What are incentives
200
The visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase
What is a display
300
Electronic media that allows people with similar interests to participate in a social network
What is social media
300
Represents all marketing activities - other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales
What is sales promotion
300
Sales strategies that encourage customers and prospects to buy a product or service
What are consumer promotions
300
Activities that involve sale promotions between one or more retailers or manufacturers
What are promotional tie-ins
300
The exterior of a busines
What is a storefront
400
Activities that help an organization to influence a target audience
What is public relations
400
An announcement sent to the appropriate media outlets that announces newsworthy developments about a company's goods and services
What is a news release
400
Certificates that entitle customers to cash discounts on goods and services
What are coupons
400
Reward customers by offering incentives for repeat purchases
What are Loyalty marketing programs
400
A canopy that extends over a store's entrance
What is a marquee
500
Involves bringing news or newsworthy information about an organization to the public's attention
What is publicity
500
A type of promotion in which manufacturers use a mix of advertising, personal selling, and trade discounts with partners in the distribution channel to make the product appeal to the retailer
What is push policy
500
A type of promotion by manufacturers that directs promotional activity towards consumers
What is a pull policy
500
Point-of-purchase displays that are stand-alone structures
What is a kiosk
500
Refers to the ways that stores use floor space to facilitate and promote sales and serve customers