A mini-network of national websites, designed to reach a target audience through relevant content.
What is Category Targeting
100
Data gathering on what your customers are doing online before and after they buy from you in order to serve them a display ad.
What is Keyword Retargeting
100
RON means?
What is Run of Network
100
Location based service that can send messages to smartphone users who are in a defined geographic area like a retail store, a stadium or a neighborhood.
What is Geo-fencing.
100
Targeting that uses "Big Data" and minimizes wasted impressions.
What is Audience Targeting
200
Name a feature of Category Targeting
What is
Impressions served on available inventory.
Targeting by DMA, radius , or zip.
Ads will appear above and below fold.
200
Allows an advertiser to reach customers after they have visited the advertiser's website.
What is Site Retargeting.
200
SEO means?
What is Search Engine Optimization
200
Delivers advertising directly to the user's phone or tablet.
What is Mobile Advertising.
200
People interested in the content of a particular webpage.
What is Relevant Viewers.
300
Those website visitors who have already expressed an interest in your site and seen your products or services.
What is a hot prospect.
300
A great way to combat so-called "banner blindness"
What is Keyword Retargeting
300
SEM means?
What is Search Engine Marketing
300
allows you to change the content of your ad automatically based on changes in the weather!
What is Weather triggered creatives.
300
Puts a display ad onto pages with content that matches client-supplies key words or phrases, reaching people interested in that content.
What is Contextual Keyword Targeting
400
The method of determining the geo0location of a website visitor and delivering different content to that visitor based on his or her location.
What is IP targeting.
400
In a Site retargeting campaign user is targeted for this many days after a user has shown interest in an advertisers product or service.
What is 30 days.
400
We offer help with advertising across these social media platforms.
What is I don't know, who does?
400
mobile advertising ads can appear on a mobile-friendly website or _________?
What is on and application(app)
400
A close cousin to interest categories, but based on sites rester than audience.
What is Topic Targeting
500
Advertising that uses data to identify and reach specific groups of online users.
What is Audience-targeting.
500
The term for when a shopper is on an advertisers website and submits a contact form.
What is converting.
500
Define PNN and how it works.
What is Premium News Network.
500
Term for when you deliver an ad only during specific times of day.
What is day-parting
500
With Topic-targeted advertising you will advertise more to consumers who are_________?