Rhetorical Appeals
This type of appeal uses reason, logic, statistics, and data to persuade an audience
What is logos?
This is what one must do when entering a new communicative context, in order to understand the values and circumstances of that setting.
What is "reading the room"?
This framework refers to the practice of meshing dialects or codes within a single language, such as using "y'all" in academic writing.
What is code meshing?
This is a community of people who share the same goals, methods of communication, genres, and specialized language
What is a discourse community?
This myth leads writers to believe they must have all their ideas completely formed before they start writing
What is the myth that writers only start writing when they have everything figured out?
This type of appeal uses emotion, narratives, and images to persuade an audience
According to Swales, a discourse community develops these, including a sense of its history and a value system.
What are horizons of expectation?
This word is derived from the Greek word for "that which is imitated"
What is the origin of the word meme?
This is the term for specialized language used by a discourse community, such as "beats per measure" within a musicians' community
What is lexis?
This is the most frequently used type of document in college writing, as noted in the text.
What is an essay?
This type of appeal refers to the credibility of the rhetor, whether it be a person or organization
What is ethos?
The authors of this chapter emphasize that effective communication requires this kind of awareness.
What is contextual awareness?
This term refers to the way we use language and images to persuade, and is what makes media work
What is rhetoric?
This is a threshold requirement for a discourse community to function effectively; for example, more experienced guitarists within a jam group
What is a level of expert members?
Unlike speaking, this mode of communication is often described as being confined to a two-dimensional space, where the writer must imagine the context.
What is writing?
This is the first step in understanding a piece of rhetoric, and it refers to the setting in which it takes place
What is context?
In lab settings, these underlie all power structures, according to Kelly Xu's experience.
What are educational qualifications?
This organization uses images of a baby chick and Ronald McDonald wielding a knife in their campaign to boycott McDonalds
What is PETA?
A document that analyzes, interprets, or summarizes a primary source
What are secondary sources?
In college writing, this is what your message is most often conveying
What is your learning?
This is something people do every day when they make quick judgments about people
What is rhetorical analysis?
This is one of the main tasks Matthew Chen had to accomplish to establish himself in the ecology lab community.
What is adapting to their way of communicating, understanding their professional motives, or building their trust?
The text argues that language is not neutral because it is connected to this concept, as certain language performances can be tied to things like paychecks or grades.
What is power?
An original document or object that provides first-hand information about a topic
What is a primary source?
Academic writing is always a form of this, demonstrating knowledge and proficiency in thinking, interpreting, and presenting skills.
What is evaluation?