rhetorical analysis
Which rhetorical argument does this use:
"98% of people wear a seatbelt when they are in a vehicle, 35% of people who die in a car crash did not wear a seat belt"
logos
When you do rhetorical analysis, you have to look at a text from the perspective of both the __________and the ______________.
The reader and the writer
define slippery slope
if A happens, then eventually through a series of small steps, through B, C,..., X, Y, Z will happen, too, basically equating A and Z. So, if we don't want Z to occur, A must not be allowed to occur either.
"Caldwell Hall is in bad shape. Either we tear it down and put up a new building, or we continue to risk students’ safety. Obviously we shouldn’t risk anyone’s safety, so we must tear the building down."
What fallacy is this
either/or
Which rhetorical argument does this use:
"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool"
ethos
This type of appeal comes in many forms: an anecdote or narrative, an image such as a photograph, or even humor.
Pathos
define bandwagon
This is an appeal that presents what most people, or a group of people think, in order to persuade one to think the same way.
“I know the exam is graded based on performance, but you should give me an A. My cat has been sick, my car broke down, and I’ve had a cold, so it was really hard for me to study!"
what fallacy is this
appeal to pity/emotions
Which rhetorical argument does this use:
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
pathos
When discussing rhetorical context, another word for "context" is
situation
define red herring
This is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them
“Andrea Dworkin has written several books arguing that inappropriate images and videos harm women. But Dworkin is just ugly and bitter, so why should we listen to her?”
what is this fallacy
ad hominem
What makes ethos and pathos different from each other?
Ethos includes a trustworthy author/speaker.
Exigence is the circumstance or condition that invites a response; rhetorical discourse is usually --------------- some kind of problem.
responding to
This move oversimplifies an opponent's viewpoint and then attacks that hollow argument.
straw man
"Despite the fact that our Q4 numbers are much lower than usual, we should push forward using the same strategy because our CEO Barbara says this is the best approach"
what is this fallacy
appeal to authority
Define ethos, logos, and pathos. Include an example for each.
Ethos: ethical appeal
logos: logical appeal
pathos: emotional appeal
example
If you ask the questions “what is the ad responding to? What problem does it hope to address?” , what part of the rhetorical context are you looking at?
exigence/purpose/occasion
asks the reader to simply accept the conclusion without providing real evidence; the argument either relies on a premise that says the same thing as the conclusion (“circular reasoning”), or simply ignores an important assumption that the argument rests on. harder to detect than others
begging the question
"Business is business, and a cup of tea is a cup of tea"
what is this fallacy
Non Sequitur