Rhetorical Situations
Visual Rhetoric
MLA
Writing Process
Structure
100

The people who you intend to read your text

Who is the intended audience?

100

An element of document design that helps your reader to skim the text and identify the subject material that follows

What are headings?

100

Each paper should have this on the upper left hand corner of the first page only

What is the heading?

100

At this stage in the writing process, you are resolving surface-level errors in the draft

What is proofreading?

100

This type of sentence comes at the beginning of a paragraph, and tells your reader what the paragraph will focus on

What is the topic sentence

200

The appeal to logic

What is logos?

200

This is the measurable amount of difference between all the elements in a design’s page, screen, frame, etc. Includes color, font size, underline/bold/italics.

What is contrast?

200

This is located at the end of a sentence when you bring in information from an external source

What is an in-text citation?

200

This stage in the writing process focuses on making large, structure-level changes to the draft

What is revision? 

200

This type of sentence comes at the end of the introduction, and tells your reader what the paper as a whole will focus on

What is the thesis statement?

300

The appeal to emotion

What is pathos?

300

This element of visual rhetoric can be described as: things that go together are close together; things that do not go together are further apart?

What is proximity?

300

This is the organization method for the order of your sources on a works cited page

What is alphabetical order?

300

This is a visual approach to idea-generation, and it puts the emphasis on identifying categories and the relationships between different items within those categories

What is mind-mapping?

300

This type of phrase helps to show your readers how ideas relate to each other. Occurs at the beginning of new paragraphs and when we move to a new idea within a paragraph.

What is a transition phrase?

400

The appeal to credibility

What is ethos?

400

This type of font is more legible in a digital context (ex. reading in an online environment)

What is a sans serif font?

400

This information should be included in the parenthetical citation if there is *no author* for the source

What is a short version of the title?

400

This is a pre-writing strategy that involves breaking your paper down into smaller categories (ex. introduction, topic sentence, evidence, analysis) to focus on planning for organization and support

What is an outline?

400

This type of phrase occurs before we incorporate evidence into a paragraph. It introduces the author/source and can be used to establish credibility

What is a signal phrase?

500

The art of using language effectively to persuade or influence others, especially the exploitation of figures of speech & other compositional techniques to this end

What is rhetoric?

500

This refers to the order in which viewers see various elements on the page. Usually top to bottom and left to right, though visual rhetoric can influence this.

What is visual hierarchy?

500

In addition to the author, title of the article, and the journal name, a journal article citation also includes this identifying information (two parts)

What are the volume and issue number?

500

This type of peer-review feedback focuses on content, organization, and the rhetorical situation of the paper

What is higher-order concern?

500

Whenever we bring evidence into a paragraph, we must follow with this to bring our voice forward in the essay and show our reader why the evidence is important to the claim

What is analysis?