The people who you intend to read your text
Who is the intended audience?
An element of document design that helps your reader to skim the text and identify the subject material that follows
What are headings?
Each paper should have this on the upper left hand corner of the first page only
What is the heading?
At this stage in the writing process, you are resolving surface-level errors in the draft
What is proofreading?
This type of sentence comes at the beginning of a paragraph, and tells your reader what the paragraph will focus on
What is the topic sentence
The appeal to logic
What is logos?
This is the measurable amount of difference between all the elements in a design’s page, screen, frame, etc. Includes color, font size, underline/bold/italics.
What is contrast?
This is located at the end of a sentence when you bring in information from an external source
What is an in-text citation?
This stage in the writing process focuses on making large, structure-level changes to the draft
What is revision?
This type of sentence comes at the end of the introduction, and tells your reader what the paper as a whole will focus on
What is the thesis statement?
The appeal to emotion
What is pathos?
This element of visual rhetoric can be described as: things that go together are close together; things that do not go together are further apart?
What is proximity?
This is the organization method for the order of your sources on a works cited page
What is alphabetical order?
This is a visual approach to idea-generation, and it puts the emphasis on identifying categories and the relationships between different items within those categories
What is mind-mapping?
This type of phrase helps to show your readers how ideas relate to each other. Occurs at the beginning of new paragraphs and when we move to a new idea within a paragraph.
What is a transition phrase?
The appeal to credibility
What is ethos?
This type of font is more legible in a digital context (ex. reading in an online environment)
What is a sans serif font?
This information should be included in the parenthetical citation if there is *no author* for the source
What is a short version of the title?
This is a pre-writing strategy that involves breaking your paper down into smaller categories (ex. introduction, topic sentence, evidence, analysis) to focus on planning for organization and support
What is an outline?
This type of phrase occurs before we incorporate evidence into a paragraph. It introduces the author/source and can be used to establish credibility
What is a signal phrase?
The art of using language effectively to persuade or influence others, especially the exploitation of figures of speech & other compositional techniques to this end
What is rhetoric?
This refers to the order in which viewers see various elements on the page. Usually top to bottom and left to right, though visual rhetoric can influence this.
What is visual hierarchy?
In addition to the author, title of the article, and the journal name, a journal article citation also includes this identifying information (two parts)
What are the volume and issue number?
This type of peer-review feedback focuses on content, organization, and the rhetorical situation of the paper
What is higher-order concern?
Whenever we bring evidence into a paragraph, we must follow with this to bring our voice forward in the essay and show our reader why the evidence is important to the claim
What is analysis?