Project 1 & 2
List at least two elements of visual design.
Focal point, text/color aesthetic, alignment, whitespace, color contrast, proximity, grouping, repetition, cohesion of elements.
List three ways we can break down and define an audience demographic.
Age, gender, religion, economic status, politics, education, etc.
What is a clause?
Noun + Verb + (additional stuff)
List the four WPA outcomes.
Rhetorical knowledge, critical thinking, reading, and writing, knowledge of process, knowledge of conventions.
What is the difference between a metaphor and a simile?
A simile is a comparison using "like" or "as". A metaphor draws a more linear connection using figurative language.
Who came up with the idea of rhetoric? And did he differ from his teachers?
Aristotle came up with the idea. He differed from Socrates and Plato who thought that rhetoric had no place in public discourse.
What are the three levels of audience?
Lay, Managerial, and Expert
What is a compound sentence?
Two or more independent clauses
curiosity, openness, engagement, creativity, persistence, responsibility, flexibility, and metacognition.
How do you construct an in-text citation for a book with an author?
"quote" (author last name, page #).
List and define the four rhetorical appeals.
Pathos: emotion
Logos: logic
Kairos: timeliness of the text
According to Forbes, how much money was spent on digital advertising last year?
upwards of $72 billion
How do you punctuate an adverbial conjunction?
semicolon (;) adverbial conjunction then a comma (,)
Define "Metacognition".
The process of thinking about your thinking. Involved self-analysis and self-awareness.
Who wrote the book Eats, Shoots, and Leaves?
Lynne Truss
Who wrote the book The Hungry Planet: What the World Eats
Peter Menzel and Faith D'alusio
Why is it important to identify the context of an ad?
The context can tell us who the audience is and how the business is trying to manipulate them.
What is the acronym for the closed class of conjunctions?
FANBOYS (for, and, nor, but, or, yet, so)
Explain the idea of Transfer in the academic sense.
Transfer is when you take the skills you learned in one class and apply them elsewhere in life.
To remind the reader of the argument made in the thesis and to prepare them for the information in the upcoming paragraph
What was the top level of the rhetorical pyramid I drew on the board a million times for this project. The bottom level was visual design elements and the second level was rhetorical appeals.
Metacognition and author message
Who wrote the helpful article "The Cult You're In"?
Kalle Lasn
What is the correct pronoun use for this sentence:
(She, Her) and (I, me) found a true and meaningful relationship through Letsgetiton.com.
She and I found a true and meaningful relationship through Letsgetiton.com.
What does the WPA acronym stand for?
Writing Program Administration
Name one of the comedians I made you watch a video clip from this quarter.
James Vietch, Brian Regan, Saturday Night Live, Weird Al, etc