Vocab
Misconception
a conclusion that is incorrect because it is based on faulty reasoning or untruths
Idioms
a phrase or expression whose intended meaning cannot be derived from the literal definitions of its elements and that depends on context to convey its meaning
Pathos
When the author triggers the commonly shared emotions in the audience to convince the audience of the claim.
Vulnerability
state of being susceptible to damage or injury or lacking defenses
Metaphor
a comparison between two unlike items, without obvious signal words, to reveal an aspect of association or similarity
Logos
When the author focuses primarily on the logic of the evidence to convince the audience of the claim.
Nurture
to encourage or support growth or success
Hyperbole
an extreme exaggeration used for emphasis or to make a humorous point
Kairos
When the author creates a message at the most opportune time for the audience to be persuaded.
Delude
to persuade into erroneous thinking; mislead
Simile
a comparison that is stated outright by the use of “like” or “as”
Ethos
When authors emphasize their own credibility to convince the audience of the claim.