ADVERTISING
A brand that uses bright neon colors is trying to appear:
A) Mature
B) Clean
C) Youthful
D) Traditional
C) Youthful
What is the bottom section of a website called?
Footer
What term refers to the vertical space between lines of text?
A) Kerning
B) Leading
B) Leading
“Make it pop” usually means:
A) Reduce colors
B) Make the design exciting
C) Remove typography
D) Add whitespace
B) Make the design exciting
A collection of designer’s best work used to show skills and experience to employers.
Portfolio
When a famous actor promotes a product in a commercial, this strategy is called word of mouth. True of False?
False. Product Placement
Which term means making a design usable for people with disabilities?
A) Friction
B) Accessibility
C) Hierarchy
D) Scalability
B) Accessibility
Which adjective best describes bright energetic colors?
A) Muted
B) Gradient
C) Vibrant
D) Solid
C) Vibrant
If a design project is completely chaotic and looks terrible, designers call it a hot ________.
What adjective describes a professional who is able to speak and write a language easily?
Fluent
In video advertising, what does the AIDA model stand for?
Attention, Interest, Desire, Action
Testing whether users can comfortably navigate and complete tasks is called wayfinding. True or False?
False. Usability testing
Name THREE motion design actions.
Possible Answers: rotate, slide, fade out, pop up, flicker, zoom in/out, bounce
What do the acronyms WIP and DPI stand for?
WIP - Work in Progress
DPI - Dots Per Inch
Going to meetings, workshops, or presentations (Formal Verb)
Attend
Name TWO characteristics of successful advertising.
Possible Answers: memorable, emotional, clear, persuasive, targeted, creative, attention-grabbing, simple
This planning document shows all pages of a website and their structure.
Sitemap
What logo type uses a visual representation of a real-world object or animal to represent the brand (e.g., Apple or Twitter bird)?
Pictorial Mark
Bleeding means that the artwork extends slightly beyond the page size. True or False?
True
Helping senior designers with tasks means to…
assist
This color psychology adjective describes brands that look fresh, pure, and hygienic.
Сleanliness
A simple layout/sketch of a website or app interface.
Wireframe
In motion design, making an object gradually disappear is called…
Fade out
Placeholder Latin text commonly used in layouts is called…
Lorem Ipsum
Translate into English: "предоставить клиенту дизайн-файлы"
Provide design files to the client