Unit 1 Vocabulary
refers to writer, audience, message, motive, purpose, and context.
What is "rhetorical situation"?
Greek for "suffering" or "experience." Speakers/writers appeal to it to motivate their audiences, or evoke their hopes, desires, fears, or prejudices,, etc.
What is pathos (emotional appeal)?
points that explain, develop, and support the central message (writer's position)
What are supporting claims?
The art of finding ways of persuading an audience, or convincing an audience.
What is "rhetoric"?
rhetorical techniques used to persuade (convince) an audience by engaging through: Ethos (character), Logos (logic), Pathos (emotion).
What are rhetorical appeals?
recommendations of individuals who have published research on a topic or whose job or experience gives them specialized knowledge. It is often used to build ethos, credibility, and believability.
What is expert opinion?
The person, or group, who creates a text. This might be a politician who delivers a speech, a commentator who writes an article, an artist who draws a political cartoon, or even a company that commissions an advertisement.
Who is the audience?
Speakers/writers appeal to it, or reason, by offering clear, rational ideas and by using specific details, examples, facts, statistics, or expert testimony to back them up.
What is logos (logical appeal)?
Claims proposing a CHANGE.
What are claims of policy?
the main message of a text, often supported by convincing claims, or persuasive reasons backed by evidence.
What is the central message?
Greek for "character." Speakers/writers build it, or establish it to demonstrate that they are credible and trustworthy to speak on a given topic. It's about who the author is, his/her ethics, and what he/she is talking about.
What is "ethos"?
is a verified and cross-examined TRUTH such as confirmed statistics, published and peer-reviewed scientific research.
What are claims of fact?